IRE 2025 isn’t Beacon’s first rodeo

By Emma Peterson. 

Learn how this industry leader has made their booth a must-visit at North America’s largest roofing and exteriors event! 

The 2025 International Roofing Expo is visiting the Lone Star state this February 19 to 21! With over 60 education sessions to attend on everything from legal advice to sustainability initiatives and over 600 suppliers on the trade floor showcasing thousands of industry-leading innovations, this is the largest roofing and exteriors event in North America!  

The Coffee Shops™ crew will be in attendance, hosting our soundstage and exhibiting in the Lobby at the Henry B. González Convention Center! Our crew can’t wait to see friends, new and old, and explore the rest of the trade show floor between interviews and education sessions. One booth we know we want to stop by is Beacon Building Products! Beacon will be over by the Exteriors Pavillion in Booth #4023 and their booth never disappoints! Texans are fond of the saying “go big or go home,” and Beacon takes that message to heart every year with their annual giveaway.  

In 2023, Beacon honored the IRE location of Dallas, Texas with an incredible custom hat giveaway. These hats were custom fit to attendees at the show and had everyone walking away in style. Just last year, they celebrated Super Bowl LVIII with an incredible hard hat giveaway! Winners of the giveaway got the perfect hard hat to support their favorite team and stay safe on the job at the same time. In addition to the big giveaway, they brought a fun collection of swag, including a LEGO Beacon truck that The Coffee Shops™ own James Ellsworth had a good time putting together! 

The giveaways were incredible, but our true highlight of Beacon’s’ 2024 IRE booth might have been meeting Eagle, a service dog from K9s for Warriors. Eagle (and his human Joe) were there to support Beacon’s private-label, TRI-BUILT®, and their work supporting K9s For Warriors. Just recently, Beacon announced that TRI-BUILT has donated $800,000 to K9s for Warriors. We don’t know if Eagle will be back at the booth again this year, but we can hope!  

Don't miss this out on all the exciting things that will be happening at the Beacon booth (Booth #4023) during the International Roofing Expo! Register today and visit them to see what this year's must-have item is and get one for yourself!