LP Building Solutions appoints Lynn Cobb as vice president, marketing

In this newly created role, Cobb will lead the development and execution of LP’s commercial strategy.

LP Building Solutions (LP), a leading manufacturer of high-performance building products, today announced the appointment of Lynn Cobb as vice president of marketing, effective immediately.

“Lynn brings more than 25 years of marketing leadership and a proven ability to drive strategic growth through data, technology and customer insight,” said LP senior vice president, chief commercial officer Craig Sichling. “Her expertise in developing and executing commercial strategies, along with her focus on brand and customer experience, will be instrumental in strengthening our market presence and delivering greater value to our customers.”


In this newly created role, Cobb will lead the development and execution of LP’s commercial strategy, working in close partnership with the company’s sales, supply chain, and customer experience teams. She will oversee brand management, product innovation and commercialization initiatives designed to drive demand and deepen customer engagement.

“I’m excited to join LP to help advance its portfolio of leading brands, including LP® SmartSide® Trim & Siding and LP® Structural Solutions,” said Cobb. “With a strong foundation of brand equity and customer trust, we’re well-positioned to accelerate growth - bringing new innovations to market, increasing market share and evolving our digital strategy to support LP's long-term success.”

Cobb began her career at Procter & Gamble, where she spent 16 years progressing through leadership roles in IT, sales, marketing and brand management, ultimately serving as marketing director for one of the company’s healthcare services brands. She later held senior roles at Agilent Technologies, DuPont, Ropes Wealth Advisory (formerly Adviser Investments) and most recently MasterBrand Inc., where she served as vice president of customer experience.

She holds a Bachelor of Science in Biological Sciences and an MBA from Bowling Green State University.

About LP Building Solutions


As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood products that meet the demands of builders, remodelers and homeowners worldwide. LP’s extensive portfolio of innovative and dependable products includes Siding Solutions (LP® SmartSide® Trim & Siding, LP® SmartSide® ExpertFinish® Trim & Siding, LP BuilderSeries® Lap Siding and LP® Outdoor Building Solutions®), LP® Structural Solutions (LP® TechShield® Radiant Barrier Sheathing, LP WeatherLogic® Air & Water Barrier, LP Legacy® Premium Sub-Flooring, LP® FlameBlock® Fire-Rated Sheathing, LP NovaCore® Thermal Insulated Sheathing and LP® TopNotch® 350 Durable Sub-Flooring) and LP® Oriented Strand Board. In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better World™ by helping customers construct beautiful, durable homes while shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates more than 20 manufacturing facilities across the U.S., Canada, Chile and Brazil. For more information, visit LPCorp.com.