Mastering metal roofing at IRE 2026!

By Anna Lockhart.  

Expand your knowledge of the power of metal roofing and sales strategies by visiting the Sherwin-Williams booth on the trade show floor! 

Sherwin-Williams is bringing together the power of color science, digital tools and complete metal roofing solutions under one roof for the roofing industry’s biggest event. At the 2026 International Roofing Expo (IRE), attendees can visit booth 3645 to connect with Sherwin-Williams Coil Coatings, Sherwin-Williams MetalVue and the MetalVue Roofing Passport for a hands-on look at how the company is supporting the expanding metal roofing market. From January 20-22 in Las Vegas, IRE will be the place to see the brand’s product lines and services in action!  

Sherwin-Williams Coil Coatings 

Sherwin-Williams Coil Coatings proudly serves as one of the world’s leading manufacturers of coil and extrusion metal coatings. Offering insights into the latest color trends and a forward-thinking approach that prioritizes innovation and performance, their color experts anticipate industry needs with great precision. By continuously asking what’s next, Sherwin-Williams pushes coatings technology forward, delivering products that balance durability with design flexibility. From architectural panels to metal roofing systems, their coatings options lead to endless possibilities across industry uses, applications and geographic regions. 

Color plays a central role in metal roofing, influencing curb appeal, energy performance and long-term value. Sherwin-Williams Coil Coatings brings deep expertise to that conversation, helping contractors and manufacturers find the right finish for every project. Engineered to perform in real-world conditions, their coating offerings are a testament to the brand’s commitment to creating durable, aesthetic solutions. 

MetalVue 

The MetalVue program was created to help contractors and OEMs find steady growth in the rapidly expanding metal roofing market. The program offers a flexible, step-by-step approach to sales that can be tailored based on a company’s individual goals, brand messaging and target markets. Whether solving common industry challenges, expanding service offerings or improving collaboration across the supply chain, MetalVue provides a customizable path forward for contractors looking to find success. The program is made possible through partnering with respected industry experts who deliver training, tools and insights designed to remove barriers and increase profitability. 

Roofing Passport 

Attendees also won’t want to miss out on the special Roofing Passport demonstrations taking place at their booth! As a part of the MetalVue program, Roofing Passport is designed to save contractors valuable time and resources. These live demos will show how digital tools can remove friction from the sales and planning process while improving accuracy and efficiency. 

For contractors and industry professionals looking to up their market savvy and successes in 2026, a stop by the Sherwin-Williams Coil Coatings booth (#3645) is a must! The future of metal roofing is built on innovation, collaboration and the power of color – and who’s better to learn those insights from than the experts themselves?  

Learn more by visiting the Sherwin-Williams Coil Coatings booth at IRE 2026!