More than just a roof

By Emma Peterson. 

Exploring the three pillars that guide the Owens Corning brand. 

Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in practice. Specifically, she walked us through the three pillars – expertise, color and performance – that support that adage.  

When it comes to expertise, that pillar is really about how Owens Corning goes beyond just producing roofing products; they work to support contractors. Jessica explained, “We strive to be the best partners we can for our contractors. In other words, we want to address their pain points and give them solutions and business partners that solve them.” An example of this pillar in action is Owens Corning’s new VR learning solution. Jessica shared a bit about how it helps contractors off the roof, explaining, “In the program, you're able to see live what that demo is looking like and get on-site training from the safety of the ground.” 

And last but not least, the third pillar, performance, is all about providing security and safety in the form of a roofing product. Jessica explained, “Performance is key to anything that we do with our products. We always want to make sure that we create a system that is going to last for homeowners and create peace of mind.”  

Learn more about how Owens Corning delivers more than just a roof by listening to our full interview with Jessica.