Regional trade shows strengthen roofing industry connections

By Jesse Sanchez. 

Contractors and manufacturers emphasize networking, training and cautious optimism as the roofing season begins. 

At the Roofing Contractors Association of Washington (RCAW) regional trade show, held at the Muckleshoot Casino, industry professionals gathered to discuss market conditions, network and prepare for the year ahead. For many attendees, the event served as an opportunity to gauge sentiment across the roofing industry as work ramps up for the season. Among the exhibitors was FlashCo, a manufacturer specializing in roofing accessories and flashing products for single-ply and residential roofing systems. Russell Palmer, who represents Washington, Alaska and Hawaii for the company, said the regional event offered an important opportunity to connect directly with contractors and strengthen existing relationships throughout the market. 

“We are the one of the leading suppliers of roofing accessories and flashing for single ply and for residential roofing,” Russell noted. The show also marked a professional milestone for Russell, who has been in the roofing industry for just over two years. While he previously attended trade shows as a participant, this was his first experience exhibiting with a booth. He described the turnout and engagement from attendees as encouraging. “Show's been great,” Russell said. “We've had a lot of people come through.” 

According to Russell, favorable early-season weather has already helped many residential contractors begin work sooner than expected, while expectations on the commercial side remain relatively stable compared to last year. “I think a lot of people are quite positive for the year,” Russell said. “People are kind of cautiously optimistic on that side of business.” 

Beyond discussing products and market conditions, Russell said regional trade shows remain valuable because they create opportunities for ongoing education and industry collaboration. He encouraged contractors to continue seeking training and learning opportunities regardless of their level of experience. “Do as much training as possible,” Russell said. “There's always something to learn about.” 

Watch the full interview to learn more about how regional trade shows help roofing contractors strengthen industry relationships, discover new products and stay informed on market trends!