Reinventing the remodel

By Ingage. 

How NEWPRO ditched tired slideshows and transformed the customer experience. 

NEWPRO Home Improvement Solutions didn’t become New England’s top home remodeler by sticking with the status quo. When Peter Ladd, director of training for NEWPRO, saw homeowners glazing over during sales pitches, he knew the company’s signature service needed a new story and a sharper way to tell it. Out went static slides. In came immersive, dynamic presentations powered by Ingage that not only grabbed attention but elevated the entire sales process. The result? A more engaged customer, a more confident sales team and a modern twist on a 75-year legacy built on trust, quality and results. 

Customer satisfaction is at the height of everything NEWPRO does, as evidenced by the fact that it is one of the most reviewed companies in the entire country. The company works hard to exceed the expectations of its customers, from the first conversation to the completion of each project. 

“In our business, people make purchases based on the quality of stories. Making the change from static PowerPoint slides to interactive Ingage Presentations allows our salesforce to be better storytellers,” Peter said. 

Peter added, “With Ingage, we’re able to add a lot more multimedia content than ever before, like a button to take customers to live reviews, time-lapse renovation project videos and before and after home photos. The free movement in our new presentations really grabs the attention of our customers.” 

All of the Ingage presentations have been rolled out to NEWPRO’s salesforce of 50 sales reps and Peter led the training initiatives on how to deliver them to the company’s residential customers. He notes that his sales team quickly and easily adapted to Ingage Presentations. 

A few features of Presentations stand out above all else to Peter. In particular, he noted the simplicity in creating a presentation, the ability to add quality visuals and the ease of editing are the most important improvements. 

Challenge:  Engage customers to stomp out PPT fatigue 

A 20-year industry veteran, Peter saw an opportunity to enhance the company’s customer satisfaction in an exciting new way. NEWPRO had primarily leveraged PowerPoint to develop and deliver all of its sales presentations to customers. After noticing some “PowerPoint fatigue” among them though, Peter realized they could significantly improve the way his salesforce provides information and tells stories to customers. 

“I could see that people were getting tired of static PowerPoint slides,” Peter said. “I knew it was time to up the ante.” 

Solution: Presentations that wow 

NEWPRO implemented Ingage Presentations in the fall of 2018 and since that time, Peter has used the iPad app to create a new presentation for each of its seven product lines, including windows, doors, baths, siding and roofing. In some cases, he leveraged content from their existing PPT slides and in others, he started from scratch. Once a presentation is created, edits can be made on-the-go, with updates pushed out to all previous recipients automatically. 

Original article and photo source: Ingage