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Retaining Humanity in an AI Transition

July 4, 2026 at 5:00 a.m.

In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify processes, improve efficiency and strengthen client communication while keeping their voice, values and relationships at the center. Tune in to learn how technology can support stronger efforts without replacing the people behind them.

Register today!

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UP TO THE MINUTE

ARCA Expo puts relationships at the center

The Arizona Roofing Contractors Association’s annual Expo helps roofers build ...

Building long-term roofing relationships

By Jesse Sanchez. How a responsive repair and maintenance department ...

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Retaining Humanity in an AI Transition

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