RIIG - HOOTL joins Roofing Alliance

RIIG - HOOTL develops AI-driven solutions that streamline and automate critical workflows across the customer lifecycle.

We’re excited to share that RIIG - HOOTL is now a full member of the Roofing Alliance.

Joining this community marks an important step as we expand our presence in the roofing and broader field service industries. We look forward to collaborating with industry leaders, contributing to the Alliance’s mission and gaining deeper insight into where the market is heading.

At RIIG, we are actively working alongside leading data providers and industry partners to develop AI-driven solutions that streamline and automate critical workflows across the customer lifecycle, including lead generation, estimation and customer interaction.

To further support this effort, we are proud to welcome two new board advisors:

• Steve Little – head coach at KPost Company | Building Envelope Contractor and CEO of National Roofing Partners.
• Reed Gooding – CEO at GSM Roofing.

Their industry experience and leadership ensure our solutions remain grounded in real-world operational needs while accelerating adoption across the sector.

We believe the next wave of innovation in roofing will be driven by intelligent automation, better data utilization and seamless system integration, and we’re excited to help shape that future alongside the Alliance and its members.