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Software, Collaboration and the Alchemy of Getting It Done

May 12, 2026 at 8:00 a.m.

In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Megan Ellsworth for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear feedback from the other side of the table and implemented it in real time. Bypassing the red tape, Dataforma demonstrates that by bringing contractors directly into development, software providers can create a user experience that is greater than the sum of its parts. Join us for this case study of what is possible when people passionate about the industry get under the same roof to problem solve.

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UP TO THE MINUTE

ARCA Expo puts relationships at the center

The Arizona Roofing Contractors Association’s annual Expo helps roofers build ...

Building long-term roofing relationships

By Jesse Sanchez. How a responsive repair and maintenance department ...

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Software, Collaboration and the Alchemy of Getting It Done

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