Striking a Blow to Roofing Industry Trends

Calloway Roofing invests heavily in technology and departmentalization to boost customer service and production.

Drew Calloway put his philosophy of service and quality to task, signing a 5-year marketing and technology contract to stay ahead of roofing industry service and communication complaints.

As two major roofing contractors were shut down this year by the Department of Business and Professional Regulation, Central Florida roofing contractor, Calloway Roofing LLC believes there are just too many instances where a good contractor can fail because they lack the business systems and organizational infrastructure necessary to properly manage their day-to-day operations.

Drew Calloway, 40, came across Brandon Gaille's statistics on roofing industry complaints where the Better Business Bureau cites more than 50% of all complaints were filed for unsatisfactory workmanship and another 25% for the inability of the homeowner to reach the contractor. These stats are troubling as Drew believes that the roofing industry needs to embrace technology and adopt automation systems that can help bridge and improve the communications gap with customers.

This year, Drew took that philosophy and put it into a written commitment and signed a 5-year marketing and back-end business systems contract with Knowledge Transfer LLC that enables the company to focus on installations and communications with their customers within the company’s newly established Inspections, Servicing, Estimating, Production, and Billing departments. Through this departmentalization, the company can prioritize each segment of the process and go a step further and include all roof-related line items that the homeowners may be entitled to—that may otherwise be left out. And as Building Code required roof items now become a part of the scope of work, Calloway Roofing leads the industry by including, as a standard practice, the optional roof materials warranty registration, which can transform a basic roof installation warranty into a 600-month registered lifetime warranty.

Chad McPherson, designated Sales Representative with ABC Supply, says, "Calloway Roofing is doing things we hope to see others follow. It's certainly a ‘best step’ in the right direction."

Through the embrace of departmentalization and the powerful company Knowledge Base that followed, Calloway Roofing now mills through the rigorous demands of roof construction while keeping their customers updated and systemically in the loop. A philosophy, adoption rule and direction that all roofing contractors should pursue.

As a resident and family man in Minneola, Florida, Drew says, "When a homeowner gives me their signature, I feel compelled to give them a contract that includes a written guarantee that their roof will be a registered roof installation and that they’ll hear from us regularly and throughout the process."

About Calloway Roofing
Calloway Roofing LLC is an Orlando, Florida based roofing and building contractor that believes every roof should be a registered roof installation and not optional. Homeowners receive no-obligation storm and roof inspections, followed by full information about the entire process in addition to a free copy of the inspection photographs.

Source: https://brandongaille.com/15-roofing-industry-statistics-and-trends/
Source: Chad McPherson, ABC Supply Inc.
Source: Sanirys Zurlent, Knowledge Transfer LLC

Original article source: Cision