TAMKO Unveils New Brand Positioning at International Builders’ Show 2020

New brand promise “The Colors You Want. The Name You Trust.” highlights TAMKO’s superior color collection and history, quality and community support.

Today, TAMKO Building Products LLC unveils its new brand positioning and beautiful new accompanying imagery to the largest construction and building crowd in the world at the 2020 International Builders’ Show.

The new brand promise “The Colors You Want. The Name You Trust.” builds on TAMKO’s superior shingle color offerings and history of long-term leadership in the roofing industry.

TAMKO engineered the first shingle color line specifically designed to emulate the beautiful colors and diverse textures found in nature in the 1970s, forever changing the industry. TAMKO has some of the most vibrant colors available in laminated asphalt shingles and some of the most recognizable color blends. TAMKO's distinctive granule mix and unique color drops deepen color and intensify the texture and tonality of your roof. Achieved through TAMKO’s proprietary granule mixes and technologically-advanced color drop process, TAMKO further differentiates its shingles with a unique shadowtone line that creates a more natural-looking roof.

“Everyone has tried to emulate the wonderful colors, but we’re the only original,” said Rick the Roofer®, a 50-year roofing industry veteran now working as TAMKO’s Field Sales Training Manager. “Homeowners love the colors and contractors love that TAMKO’s blending capabilities create an even flow across the roof and a random pattern that can make it easier during install.”

At TAMKO, the best colors on the market are backed by a brand name with more than 75 years in the industry and recognized for its rich history, core values of honesty and integrity, quality products and processes, authority with building professionals and support for its community. As part of its new brand positioning, TAMKO’s care for the communities where it operates, and its extensive support for veterans and first responders, is being celebrated with TAMKO’s “America’s Shingle” campaign. The campaign highlights TAMKO’s commitment to community, its employees and veterans.

Beautiful, quality roofing products made by a company that everyone can feel good about doing business with – that’s TAMKO Building Products.

To learn more about TAMKO’s products and brand, visit TAMKO’s booth #N527, January 21-23, at the International Builders’ Show in Las Vegas, Nevada. Not at the show? You can visit www.TAMKO.com to get all the details.

About TAMKO
TAMKO Building Products LLC is a leading independent manufacturer of residential roofing shingles crafted with American pride for more than 75 years. At TAMKO, the popular Heritage® shingle series features the best roofing colors on the market that are backed by a brand name recognized for its rich history, core values of honesty and integrity, quality products and processes, authority with building professionals and support for its community. For more information about TAMKO, visit our website at www.tamko.com.

Source: TAMKO