The Coffee Shops Welcome Fluid Applied Roofing!

Meet an innovative company that is revolutionizing the coatings world with their fluid-applied roofing system! 

The Coffee Shops, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings, are pleased to welcome Fluid Applied Roofing (FAR) into their community.   

FAR’s story started with Sonny Arwood, the company’s founder and current CEO. Sonny began his career as a painting contractor before transitioning into the roof coating market in 1993. As he worked as a coatings contractor, Sonny kept running into the same issue – the polyester fabric/seam tapes he used in tandem with his coatings projects weren’t performing well. So, Sonny reached out to a chemist friend and after two decades of work, they came out with their star product, FiberSeal Base®.  

This product, which was awarded the People's Choice Award in the Coatings, Caulks and Sealants category at the International Roofing Expo’s 2025 Innovative Product Showcase and Awards, is an innovative solution for waterproofing seams on roof. It is fiber-reinforced and proven to be less damaging to roof substrates than the traditional fabrics and tapes that Sonny found the original issue with. Its other benefits include:  

• Quick drying: This incredible base dries to the touch and resists washing off from rain in just 30 minutes after application. This means you can get multiple applications done in a single day! 
• Sprayable application: Work 10x faster with this sprayable, leak-proof product. That kind of speed of application is truly a game changer. 
• Durable formula: Two decades of intensive research has created a unique formula that is not only easy to install, but more durable than many of the standard acrylics and silicones available today. 
• Sound warranties: FAR stands behind their solutions. They offer flexible warranties with 10-, 15- and 20-year options that ensure long-term satisfaction for their customers. 

The Coffee Shops are proud to welcome Fluid Applied Roofing (FAR).