The coolest roofing solution

By Anna Lockhart.  

Roofing experts discuss the benefits and revolutionary design of cool roof coatings. 

In an upcoming RLW® webinar, “Cool Coatings,” Heidi J. Ellsworth will sit down with Lauren Rogers of Sherwin-Williams to discuss the transformative power of cool roof coatings and their benefits. Designed as a reprieve from excessive heat absorption and excessive energy consumption, these coatings have revolutionized the way coatings can protect a building.  

The pair will discuss the origins of cool roof coatings, their purpose and how they are being utilized by roofers across the industry. From how they are made to the color availability and financial benefits, Lauren will break down the reasons contractors should be taking a closer look at the advantages of implementing cool roof coatings into their repertoire.  

As more communities face the consequences of rising temperatures and severe weather, roofing solutions like cool coatings offer building owners a reprieve from the harsh effects these intense temperatures have on their buildings and finances. By significantly reducing the amount of energy required to cool a building and extending the building’s life cycle, cool roof coatings are a fantastic way to relieve owners of those burdens.  

Tune in on September 25, 2024, at 11 a.m. PT to find out which roof types are ideal for cool coatings, how to combat heat islands, sustainability benefits of cool coatings and how to incorporate them into your standard business offerings. Adding cool roof coatings to your line up can not only benefit the building owners you serve, but your business’s reputation and success as well.  

Participate in this highly informative and interactive conversation to learn about the ways cool coatings can become a triple-bottom-line benefit for your customers when it comes to cost savings, sustainability and aesthetic appeal!  

Register for the upcoming RLW, “Cool Coatings,” learn more about this exciting webinar and tune in on September 25, 2024!