The exceptional roofing material that flies under the radar

By Dani Sheehan. 

Don’t let your customers fall for the misconception that tile is only red, brown and meant for luxury homes in sunbelt states. 

Are you looking at ways to distinguish yourself from other roofing companies this year? Do you want to ensure that the solutions you provide are environmentally and economically responsible? Have you taken a long, hard look at the materials you install? According to the Tile Roofing Industry Alliance (TRI), demand for market-leading asphalt shingles is already declining due to environmental concerns and recent supply chain issues. Metal dominated much of the conversation in 2023 as a sustainable product with long-lasting protection. However, clay and cement tile offer much of the same durability and sustainability benefits as metal, with the added benefit of easy installation. In a recent market analysis report, the global tile industry is projected to grow 5.2% from 2020 to 2027.  

Without increasing your overhead costs or investing in expensive training and equipment to learn new installation skills, you can build your business by offering tile solutions. Watch this video to see why tile roofs are better for your customers’ homes, better for the environment and ultimately, better for your business.

Why tile? 

Versatility. Strength. Energy efficiency. These are just a few of the benefits of offering tile to your customers. Additional benefits include: 

• Design and aesthetics: From color variety to profiles and styles, roof tiles can match any architectural style. With a wide array of colors from light to dark, multi-colored or cool roof rated, homeowners and building owners can find a solution to match their sleek, modern design or replicate centuries-old roofing materials.  
• Durability in extreme climates: Not only do tile roofs have the lowest life-cycle cost of any roofing material, but they provide fire resistance, high wind resistance, hail resistance and exceed seismic load requirements for building materials. The demand for durable solutions continues to rise as we witness more frequent and more devastating extreme weather events. 
• Installation and maintenance: You’ll save your customer labor and maintenance costs with tile roofing. One of the simplest systems to install, they are practically maintenance free and if repairs are needed, simply replace the individual tiles as opposed to an expensive reroof.  

Want to learn more? Explore additional industry resources and education from the Tile Roofing Industry Alliance (TRI) and see why tile continues to champion the roofing industry.