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Turning roofers into ventilation pros

Turning roofers into ventilation pros
March 17, 2026 at 12:00 a.m.

By Jesse Sanchez. 

With twice-weekly sessions and hands-on support, Attic Breeze is reshaping how contractors approach attic airflow. 

If ventilation is one of the most misunderstood components of roofing, Attic Breeze is determined to change that, one training session at a time. “Every Tuesday and Friday we put on Best Practices training,” said Austin McConnell, technical support lead at the Texas-based manufacturer on this episode of Roofing Road Trips®. “We explain how the fan works, really what the dynamic is behind the fan and then you start using it as examples on houses.” 

The program, built to accommodate everyone from project managers to installers, walks contractors through attic diagnostics, roof pitch analysis and optimal fan placement. Austin stated, “Anybody that’s going to be on a roof touching a fan, we encourage them to come watch it.” The goal is to prevent misapplications that lead to underperformance. That means ensuring fans are matched to attic volume, powered by enough CFM (cubic feet per minute) and drawing air evenly from all soffits, not just a single intake point. 

“If you're not popping up in the attic to take a look around, you're not doing it right,” Austin said. He added that installers should “turn the lights off and see, can I see daylight coming in through the soffits?” That hands-on approach has become a hallmark of the Attic Breeze model. Unlike many fan suppliers, Austin and his team stay engaged with contractors throughout the process, even troubleshooting via phone in real time. Austin shared, “Between me and my associate, we can help you. And that's what we're here to do.” 

While many manufacturers limit support to sales literature, Attic Breeze leans into the installer relationship. That has created a network of contractors who not only trust the product but understand how to explain its value to homeowners. 

Listen to the podcast or Watch the conversation to learn more about how Attic Breeze empowers roofing professionals through real-time training and technical expertise! 

Manufactured in the USA using only the highest quality domestic and foreign parts.

Learn more about Attic Breeze in their Coffee Shop Directory or visit atticbreeze.com.


 

About the author

Jesse Sanchez

Jesse is a writer for The Coffee Shops. When he is not writing and learning about the roofing industry, he can be found powerlifting, playing saxophone or reading a good book.


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UP TO THE MINUTE

By Tapco Roofing Products. Building long-term roofing success with Tapco ...
By Heidi J. Ellsworth. Sustainable ventilation meets code driven performance in ...
Read More
NFRC-UKRoofingAwards-
tremco-uk--ad
RCS UK -  Ad - Launch
NFRC-SlateOff-