What’s driving roofers in 2025

By Emma Peterson. 

Exploring the Roofing Industry Trends Report with industry experts. 

The 2025 Roofing Industry Trends Report is out now! This survey asked contractors around the country about how their businesses have done this year and gives powerful insights into what’s driving the roofing industry today. To take a closer look at the takeaways from the report, Heidi J. Ellsworth sat down with Tammy Hall of CFS Roofing, Brad Van Dam from Carlisle Architectural Metals and Scott Brennan of Eagleview for an episode of Coffee Conversations.  

This year’s Trends Report marks nine years of RoofersCoffeeShop® working in partnership with longtime sponsor QXO to conduct the survey. The survey was conducted from May 2025 to September 2025 and recorded over 200 responses. Of those responses, there were contractors from 36 different states representing all parts of the roofing industry, from commercial (31%) and residential (27%) to new construction (50%) and service and maintenance (42%).  

Looking at the overall results, Scott noticed a few trends that will change how contractors will do business moving forward into 2026. He shared, “Looking at all these numbers, we’re seeing the lead sales jumping up and the economy jumping up. Contrarily, in insurance-heavy markets, claims are down 35-40% across the country. And so a lot of contractors are having to pivot to retail sales strategies rather than insurance-based strategies.” 

So how are contractors making that change? They’re focusing on recruiting new employees and retaining existing ones. In fact, interest in recruitment and retention jumped from 78% to 96% in the last year. Tammy shared her thoughts, adding, “People are realizing retention is a powerful tool for businesses, especially when it comes to keeping key employees. They are also recognizing that culture and benefits and all those things are important. And  the ability to implement culture on a daily basis is everyone's responsibility, from your leadership all the way down through your entire organization.”    

It’s important to note that even as the market shifts slightly and companies renew their recruitment and retention initiatives, the roofing industry is generally in a good place. Brad took a moment to note the endurance of this industry. He explained, “What stood out to me right at the top, was the material availability data. A number of years ago, the COVID crisis brought a lot of difficulty for our industry, especially when it came to supply chains.” We can see this reflected in the 2024 trends survey and the fact that material availability was in the top 3 concerns for contractors. However, that concern has shifted with material availability, dropping out of the top ten concerns in 2025. Brad shared, “It shows how the construction industry really fought that, worked its way through all of that, and it’s great to see the availability coming back.” 

If you’re interested, you can download the full report today! You can also Listen to the conversation or Watch the episode to hear more expert insights about the 2025 Roofing Industry Trends Report.