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Business Boosters
Why most roofing companies struggle with execution — Not strategy
By Cotney Consulting Group. Most roofing companies don’t fail because they lack ideas. They fail because they struggle to execute the ones they already have. Nearly every contractor Cotney Consulting Group works with can explain what they want their company to look like. They want better crews, tighter jobs, more substantial ...
How strong production planning protects margins
By Cotney Consulting Group. In roofing, hard work alone doesn’t protect profit. Planning does. Margins in roofing are rarely lost all at once. They’re chipped away, hour by hour, decision by decision, usually because production wasn’t planned as carefully as the estimate that started the job. Most contractors understand the importance ...
Construyendo un negocio exitoso en la industria del techado
Por RoofersCoffeeShop® En Español. Con más de 25 años de experiencia, Florencio Gonzalez comparte las lecciones que lo han convertido en un referente para la comunidad hispana en la industria del techado. En la industria del techado, el éxito se construye con mucho más que materiales de calidad. Para ...
Why “good numbers” still produce bad jobs
By Cotney Consulting Group. In roofing, success doesn’t come from accurate math alone. It comes from understanding how the work will actually happen. Most roofing contractors have experienced it at least once. The estimate looks solid. The numbers check out. The job is sold with confidence. And yet, once production starts, ...
Estimating as risk management, not just pricing
By Cotney Consulting Group. Estimating has never just been about price. At its core, it’s about risk. Too many roofing companies still treat estimating as a pricing exercise. Measure the roof, apply unit costs, check the math and submit the number. If the job is won, estimating moves on to the ...
Profit starts on the roof
By The Coffee Shops™. Roofing crew leaders can help protect margins by understanding how daily field decisions affect profitability. When we start talking about profitability and overhead costs, it can be tempting for field crews and jobsite supervisors to brush it off as something the guys in the office deal ...
Should roofers put their kids on payroll?
By Exit Stage Left Advisors. Done correctly, hiring your children can be a smart way to reduce taxes while creating opportunities for your family. If you own a roofing company and have kids, here’s a question worth asking: Should they be on payroll? Here at Exit Stage Left Advisors, we advise that for ...
Choosing the right CRM for your business
By The Coffee Shops™. Renoworks offers a guide designed to support contractors throughout the sales and project lifecycle. With so many CRM options available, it can be cumbersome to evaluate the best one for your business. In his article, "The 8 best CRMs for contractors and construction businesses," Miguel Jacinto ...
Marketing KPIs drive smarter contractor growth
By Jesse Sanchez. What marketing KPIs should roofing contractors track to grow their business? Roofing contractors can use key performance indicators (KPIs) to better understand marketing performance, lead quality and return on investment. For roofing contractors, generating leads is only part of the equation. Understanding which marketing efforts are producing ...
Partnering for progress in roofing distribution
By Paul Krug, H.B. Fuller. H.B. Fuller is helping distributors adapt with solutions that support growth and efficiency. As the roofing industry continues to shift, distributors are navigating a landscape shaped by evolving product demands, new technologies and rising expectations from contractors and building owners. Supporting that complexity requires more ...
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