Business Boosters
The Power of Communication
By Monica Vornbrock. How effective communication impacts your success. Remember that person at the water cooler that just wouldn’t stop talking to coworkers and wasting precious time with useless conversations about the weather? Well, that is not what we mean when talking about communication. Yes, effective team communication does involve a certain ...
Diversifying Your Product Offerings Can Help You Meet Evolving Roofing Market Demands
By Adam Cabrera By being adaptive and open to change, MetalForming serves as an example for success in a rapidly evolving roofing landscape. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth sat down with MetalForming leaders Stephen Gosk, president and CEO, and Ken McLauchlan, vice president ...
The Power of a Buyer-first Mentality
By Ingage. In times of economic uncertainty, shifting to a buyer-first mentality is crucial for sales success. Salespeople often believe that a successful sale is completely dependent on their ability to perform, but the buyer has an important part in the sale as well. As a way to better ...
Do Something Great: Professional Relationships Last a Lifetime
By Dani Sheehan. No matter where you are in your career, this mentorship program offers a chance to advance your career through professional development and networking. Do you love the industry and want to help share your excitement with those that are just starting out? Or are you new to ...
6 Roof Coating Ratings and Standards You Must Know
By Western Colloid. Here’s everything you need to know about roof coating system approvals, ratings, standards and building codes. Have you ever seen an acronym or number on a roofing product and wondered what they all mean? These often indicate that the product is regulated and approved by various industry ...
Cultivating Tomorrow's Roofing Pros
By Adam Cabrera. A new model of apprenticeship is perhaps the way to go in attracting the next generation to the roofing industry. When it comes to attracting the next generation of roofing professionals, the key is offering them something more than just a job, that’s the opinion Caden Aquino, ...
How to (Really) Put Your Roofing Company on the Map
By LMH Agency Optimize your SEO and increase your customer base when you invest in Apple’s Map Pack. Apple Maps has finally made it easier than ever to list your business and provide even more visibility on a platform that 45 percent of people use each day. Similar to ...
Mergers and Acquisitions: Are you Selling to the Right Partner?
By Kevin Riley and Richard Carroll, Carroll Consulting Group. Here are some steps to take while considering potential partners for your roofing business. Selling your roofing business is a major decision and ensuring that you are partnering with the right buyer is crucial for a successful transition. Here are specific steps to ...
Mergers and Acquisitions: Preparing Your Business to Sell - Part 1
By Kevin Riley and Rich Carroll, Carroll Consulting Group. Here is a complete guide on what to do when you are preparing to sell your roofing business. Preparing to sell a roofing business involves a comprehensive and strategic approach to ensure that the process is smooth, maximizes the value of the business ...
Pro Tips to Boost Your Gutter Business
By Anna Lockhart. Looking for ways to build or boost your gutter business? The professionals at New Tech Machinery have got you covered with their best advice and tips to improve your business! Over the years, the home improvement industry professionals at New Tech Machinery have gained significant ...






