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Expert Conversations
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
Introducing Tremco’s new VULKEM® line
By Emma Peterson. Tremco’s cold fluid‑applied solutions for new construction and restoration. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Jay Anderson, a business development specialist of fluid-applied roofing for Tremco, to talk about their newest product – the VULKEM® Roofing System. The goal of ...
Building a business centered on helping people
By Emma Peterson. How Anthony Walsh found a career — and purpose — in roofing. One of the best parts about working at RoofersCoffeeShop® is getting to hear the stories from professionals across the industry about their journey into roofing. And that’s just what Anthony Walsh shared with us when ...
Roofing Day se trata de representar a la comunidad y a la industria
Por Jessica Bravo. Involucrándose, participando y alzando la voz marca la diferencia en la industria y más allá. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Monica Vornbrock de The GLO Group y Lorna Rojas de Tremco, ambas miembros activas de National Women in Roofing ...
From HOA headaches to high-value leads
By Emma Peterson. How a strong relationship with an HOA can create a reliable workstream. From making sure that roof materials are approved by the organization to coordinating work schedules with HOA requirements, finding out that a client’s home is in a neighborhood with an active homeowners association (HOA) can ...
New integration streamlines workflows for commercial roofing contractors
By Jenny Yu. Dataforma and QXO team up to reduce manual processes and strengthen supplier communication. Commercial roofing contractors have long asked for tighter integration between business management software and supplier ordering systems. Now, a new integration between Dataforma and QXO aims to simplify that process by connecting estimating, purchasing ...
Four pillars, one complete strategy
By Dani Sheehan. From modified bitumen to single ply and restoration, learn how BITEC’s four-pillar approach helps you continue evolving with the market. In commercial roofing, contractors are balancing building performance, environmental conditions, restoration opportunities, warranty expectations and evolving customer demands, all while navigating a growing range of roofing technologies. ...
Rethinking risk for the future of low-slope roofing
By Dani Sheehan. Proactive risk management requires systems and materials that not only meet today’s requirements but also reduce the likelihood of future issues. From tightening labor pools to shifting weather patterns, the pressures on commercial roofing are building. But for contractors looking ahead to 2026 and beyond, the real ...
Why more homeowners and contractors are turning to metal roofing
By Jenny Yu. As homeowner interest in metal roofing continues to grow, contractors can leverage new tools and resources to establish themselves in the metal space. As demand for metal roofing continues to rise, contractors are finding new opportunities to expand their offerings, increase margins and deliver long-term value to ...
Where robots fit into roofing
By Emma Peterson. A conversation with John Kenney on preparing for the integration of robotics and automation. In a new Read Listen Watch® (RLW), Karen Edwards sat down with John Kenney to talk about robotics and automation in the roofing industry. John is the CEO of Cotney Consulting Group ...
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