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Expert Conversations
Building resilient roofs in the insurance era
By Jesse Sanchez. Learn how severe weather, insurance pressures and resilient roofing materials are reshaping decisions for contractors and homeowners. As severe weather becomes more frequent and widespread, roofing materials are playing an increasingly important role in how insurers, contractors and homeowners protect properties and manage risk. In this episode ...
Building roofing careers through mentorship and opportunity
By Jesse Sanchez. Learn how trade education, hands-on experience and encouragement can introduce young people to lasting careers in roofing. During this live Roofing Road Trips® interview at the CertainTeed Business Building Workshop in San Diego, Straight Above Roofing founder Alfredo Barrios discussed his path into roofing and his commitment ...
The tool bag for the job
By The Coffee Shops®. When traditional options on the market don’t cut it, sometimes you have to do it yourself. One carpenter-turned-designer shares his experience pursuing innovation in creating a new tool bag. In an episode of Roofing Road Trips®, host Karen Edwards sat down with Roger Brouard, founder of ...
Solving tight-space insulation challenges with VIPs
By Jesse Sanchez. Versico’s Advanced R vacuum-insulated panels help contractors achieve required R-values when rooftop conditions limit insulation thickness. As older commercial buildings approach the next reroofing cycle, contractors can face a difficult challenge: finding ways to meet current insulation requirements on rooftops that were not designed to accommodate additional ...
Delivering more than products
By Emma Peterson. How Tremco supports contractors and building owners long after a product leaves their factory. At Tremco, their team doesn’t just want to be a leading manufacturer of commercial roofing products and solution, they also want to be a leader in customer service. And for Tremco, customer service ...
Building stronger strategies for hail-prone markets
By Jesse Sanchez. TAMKO® leaders explain how contractors can help homeowners evaluate resilient roofing systems, warranties and long-term costs. As harsh weather conditions and natural disasters continue to regularly impact communities across the country, roofing contractors are being asked to help homeowners navigate more than immediate repairs. During this Read, ...
The scoop on the 2026 storm season
By Emma Peterson. Chris Kane explains why lower storm activity should not lead to complacency and highlights the work being done to improve disaster recovery. The 2026 Atlantic hurricane season kicked off in June, but it has been a fairly quiet storm season overall, especially when compared to the intensity ...
Industry experts weigh in on the state of the commercial roofing market
By Emma Peterson. Insights on the market trends, construction activity and opportunities driving today's commercial roofing landscape. In a new RoofersCoffeeShop® Coffee Conversations®, Megan Ellsworth sat down with a panel of experts from across the commercial roofing industry to discuss the current market state. Chad Burhrman, the VP of commercial ...
The best roofing companies never stop learning
By Jesse Sanchez. CertainTeed’s Better Business Workshops show how education, collaboration and a clear understanding of customers can help contractors strengthen their businesses. Strong roofing businesses are built by leaders who keep learning. At CertainTeed’s Better Business Workshops (BBW), contractors have opportunities to sharpen their business skills, exchange ideas with ...
Explore a world of metal possibilities
By Emma Richardson. Discover the innovations that are helping metal contractors prepare for growth. In an upcoming Read Listen Watch, host Megan Ellsworth meets with Vice President of Architectural Sales for MetalForming LLC, Ryan Lemmel, for an exclusive preview of the innovations the company is bringing to METALCON. Together, they ...
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