Expert Conversations
Snow retention training helps contractors build confidence in snowy regions
By The Coffee Shops®. Hands-on education gives roofing professionals the knowledge they need to make safer recommendations and improve installation quality. For roofing contractors working in snow-heavy markets, selecting and installing snow retention systems is about more than product choice. It requires a thorough understanding of installation practices, safety considerations, ...
Technology may be evolving, but roofing still needs roofers
By Emma Peterson. While AI can analyze data and automate repetitive tasks, roofing remains a trade built on field experience, adaptability and professional judgment, skills that technology cannot easily replicate. As artificial intelligence (AI) and technological automation continues to revolutionize the way we do office and administration work, many people’s ...
How mentorship builds stronger roofers
By Emma Peterson. A conversation with Nick Jacqmain and Trevor Wagester explores the role that supportive bosses play in career development and long-term success. In a new episode of Stories from the Roof, Megan Ellsworth sat down with Nick Jacqmain of Springfield Roofing and Trevor Wagester, one of Duro-Last's sales ...
Composite roofing for the win
By Emma Peterson. Contractors from Greater American Roofing and Weatherguard, Inc. discuss why DaVinci products have become a go-to solution for their clients. In a new episode of Roofing Road Trips®, Megan Ellsworth sat down with Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and ...
AI is reshaping roofing from the roof down
By Jesse Sanchez. Roofing leaders explore how artificial intelligence can turn property data, estimating and everyday workflows into faster, more efficient operations. Artificial intelligence is rapidly moving from an emerging technology to a practical business tool for roofing contractors. During this Coffee Conversations® webinar, Heidi J. Ellsworth spoke with Denver ...
Engineering peace of mind at every penetration
By Jesse Sanchez. RPH CEO Doug Wade explains how engineered penetration solutions can help protect today’s increasingly complex commercial buildings. Roof penetrations may not always receive the most attention during a commercial roofing project, but their performance can have significant consequences for the building below. On this episode of Roofing ...
How Versico is helping contractors save time on the roof
By Emma Peterson. Versico’s extended tapered polyiso and SeamShield™ technology help streamline installation, reduce labor demands and simplify critical roofing tasks. In the roofing industry, time has always been money, but this is even more true today as labor shortages continue to plague our trade. To learn about how the ...
Looking beyond the roof: The case for retrofit
By The Coffee Shops®. A deeper look at how metal retrofit systems can influence building performance, durability and long-term value. While the first step in any reroofing discussion is comparing roof systems, the conversation often becomes broader when contractors begin evaluating the condition and future needs of the entire building. ...
Extending building life starts with education and training
By Emma Peterosn. Why owner education, contractor training and proactive planning are just as important as the materials themselves when it comes to extending the life of a structure. As markets and budgets stay tight, finding affordable ways to extend the lifespan of a building has become the biggest priority ...
Designing with the tradesperson in mind
By The Coffee Shops®. How direct collaboration with technicians and tradespeople influences product development. The success of Veto Pro Pac was built on solving one tradesperson's challenge, but according to founder Roger Brouard, the company's growth has depended on understanding the needs of many different trades. During an episode ...
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