Expert Conversations
Thriving in an increasingly tight market
By Emma Peterson. Insights on navigating consolidation, managing risk and building the operational discipline needed to succeed in today’s roofing industry. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth and Trent Cotney sat down for a conversation about the current state of the roofing industry and ...
Creating a more fire-safe future
By Emma Peterson. Explore the certifications, technologies and best practices that help roofing professionals build more fire-resilient structures. As wildfires rage across the Western United States, the importance of fire-resistant roofing and building solutions has never been more crucial. To learn more about how we can build a more ...
Simplifying commercial roofing installation
By The Coffee Shops®. AWIP's One Deck system reduces installation complexity and labor. Labor shortages, lengthy installation timelines and jobsite coordination challenges continue to put pressure on commercial roofing contractors. According to Gary Sweeney, director of low-slope roofing at All Weather Insulated Panels (AWIP), those challenges helped drive the development ...
Designing roof restorations for success
By Jesse Sanchez. Proper planning, documentation and evaluation can help contractors reduce uncertainty before a roof restoration begins. Successful roof restoration starts long before materials arrive on the jobsite. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Andrew Fickinger of Sherwin-Williams and roofing industry veteran Joe ...
NY Roofing is the October R-Club Roofer of the Month!
By Emma Peterson. Building up their community with quality roofs and meaningful connections. Every month, we choose one of the incredible contractors in our R-Club community to be our Roofer of the Month, and for October 2026 that spotlight is on NY Roofing! NY Roofing is a roofing company based ...
The people behind BITEC®
By Emma Peterson. The people-first approach that supports contractors and has built BITEC® a stellar legacy in the roofing industry. Since 1986, BITEC® has provided top-of-the-line roofing products that support long-term roof performance. To learn about the people behind the products, BITEC®’s expert team, we spoke with Shane Millwood, their VP of ...
20 years of roofing
By Emma Peterson. Matrix Roofing and Home’s decades of success are a testament to the importance of community trust. In 2007, Matrix Roofing and Home was founded in Vancouver, Washington. Now, on the cusp of their 20-year-anniversary, we got to sit down with their founder and CEO, Wendy Marvin, for ...
Set yourself apart from the competition at LEGALCon 2026
By Emma Peterson. Monica Murphy shares why the relationships, education and opportunities gained through NRCA's premier legal event can have a lasting impact. On October 7 and 8, 2026, the National Roofing Contractors Association (NRCA) will be hosting their live LEGALCon event! This is the association’s premier legal event and ...
Supporting the next generation while solving today’s labor challenges
By The Coffee Shops®. Contractor support starts with workforce development and practical jobsite solutions. Labor shortages continue to challenge contractors across roofing, metal construction and other skilled trades. According to Rich Benninghoff, CEO of The Malco Group, manufacturers have an important role to play in helping contractors work more efficiently ...
Making commercial-grade accessible
By Emma Peterson. Tremco’s Vulkem® Pro Series gives homeowners, prosumers and contractors access to products built for tougher applications. Recently, Tremco Roofing Products made their first move into the retail market with the Vulkem Pro Series. This series is a line of products aimed to deliver the performance that ...
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