Expert Conversations
How training is helping contractors succeed in siding
By Emma Peterson. Experts explore why siding has become an attractive growth market for roofing contractors and how training programs are removing barriers to entry. As markets remain competitive and differentiation becomes more important, many contractors are looking for ways to expand their offerings. Why? Not only do diverse offerings create multiple ...
The rise of single-ply roofing systems
By Emma Peterson. As TPO and PVC continue to gain market share across commercial roofing, BITEC® is expanding its offerings with Stronghold™ single-ply solutions designed for long-term protection. Thermoplastic Polyolefin (TPO) and Polyvinyl Chloride (PVC) are two common types of low-slope roofing systems. Both are single-ply, a name that refers ...
How financing helps contractors close more sales
By Jesse Sanchez. Presenting financing options early can reduce sticker shock and improve closing rates. Roofing contractors are working in a market where homeowners are paying closer attention to how they manage large expenses. With interest rates elevated, inflation influencing household budgets and insurance deductibles increasing, many customers are actively ...
Beyond coatings: Evaluating long-term retrofit performance
By The Coffee Shops®. Aligning roof solutions with performance goals, service life expectations and future building needs. As Roof Hugger celebrates its 35th anniversary, President Dale Nelson joined Heidi J. Ellsworth on an episode of Roofing Road Trips®, to discuss a practical question contractors face every day: How do you ...
Building true safety cultures
By Emma Peterson. By focusing on culture in addition to compliance, Tremco aims to strengthen safety practices across the industry. At Tremco, September is not just Hispanic Heritage month or Suicide Prevention month – it's also Safety Month! Recently, we brought Ro Lewis, vice president of HS&E for Tremco CPG ...
The roofing colors customers will be asking for next
By The Coffee Shops®. How to guide customers, strengthen sales conversations and prepare for future metal roofing demand. In an upcoming Read Listen Watch®, Megan Ellsworth meets with Brynn Wildenauer of Sherwin-Williams Coil Coatings to discuss the emerging color trends shaping the future of metal roofing. Drawing from the latest ...
Becoming a building envelope expert
By Emma Peterson. Why the key to navigating a challenging market isn’t tied to price or margins, but rather stronger client relationships and higher-value services. Our modern market poses quite a few unique challenges to professionals across the roofing and construction industries. From supply chain disruptions to workforce shortages, it ...
Women in Roofing Day builds community through education
By Jesse Sanchez. Roofing professionals are invited to connect, learn and invest in their professional growth during the RCAW Women in Roofing Day. RCAW’s Regional Women in Roofing Day is returning to the Pacific Northwest with a full day focused on education, networking and professional development for people throughout the ...
Wildfire resilience takes center stage
By Jesse Sanchez. This seminar brought roofing professionals together for fire-focused education, committee collaboration and new storm investigation findings. The Roofing Industry Committee on Weather Issues (RICOWI) is expanding its research focus as the roofing industry confronts a broader range of weather-related challenges. During this episode of Roofing Road Trips®, ...
The business benefits of recycling
By Emma Peterson. Beyond keeping materials out of landfills, roof recycling programs are helping contractors save money and streamline logistics. Recycling has long been a cornerstone of the sustainability movement, but did you know that the benefits of recycling extend beyond the environment? To learn more about how commercial roof ...
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