Sales & Marketing
Simple strategies to enhance your marketing plan
By Creativate. Stay updated on industry trends and audience outreach. Making your marketing strategy stand out is crucial to success and the key to gaining and retaining customers. No matter what type of marketer you are, leading a team or managing it all on your own, it never hurts to ...
West Coast metal roofing mastery: Tips for contractor success
By Colin Murnan, Sheffield Metals International. Putting the spotlight on California and Oregon’s metal roofing markets and trends! Metal roofing is growing increasingly popular in coastal areas like the West Coast of the United States. Specifically in areas like California and Oregon, contractors and fabricators are finding a high ...
The truth about wide-width rolls
By Jesse Sanchez. Are wide-width rolls really saving you time and money or is it all just marketing hype? In this Read Listen Watch® (RLW), host Karen Edwards sat down with Jason Stanley, CEO of IB Roof Systems™, to discuss the misconceptions surrounding wide-width rolls in commercial roofing. ...
Presentation is everything
By Dani Sheehan. How do your prospective customers react to the content you show them? Present with Ingage and sell more. Picture this: You’re at a dinner party with some friends and one of the guests pulls you aside to rave about their brand-new Mercedes. Naturally, you expect a walk ...
Streamlined sales and consistency
By Jesse Sanchez. This dynamic platform simplifies sales presentations and ensures uniformity across the board. In this episode of Roofing Road Trips®, host Karen Edwards discusses the transformative potential of Ingage’s technology for contractors. Pam Torrey, director of marketing at Ingage, shares insights on how their innovative platform enhances sales ...
Mastering the art of the sales call
By Centerpoint Connect. Transform your sales approach with powerful opening techniques that engage and persuade. Making the perfect sales call is both an art and a science and the opening lines can set the tone for the entire conversation. Whether you’re a seasoned sales professional or new to ...
Debunking metal roof misconceptions
By Metal Roofing Alliance. Here’s what homeowners need to know about the top myths stopping them from choosing a metal roof. Name the first three things you think you know about metal roofs. Chances are, at least one of them will be a common misconception. Despite being the second most ...
Show up to the job in style
By Emma Peterson. Enter Leap’s “Be the Professional” sweepstakes for the chance to win some incredible prizes, including a custom truck wrap and company-branded Carhartt jackets! Take your branding to the next level by entering this sweepstakes from Leap, the leading roofing and remodeling estimating software. All you have to do is ...
Engaging the modern homeowner
By Dani Sheehan. Younger generations are redefining what it means to own a home. Tailor your roofing sales pitch to build a lasting relationship with this customer base. With a significant portion of younger generations entering the housing market, understanding preferences and challenges is crucial for roofing contractors looking to ...
ServiceCon 2025
The #1 event to grow or start your service department is coming to Houston, Texas in March! ServiceCon is a two-day event designed to bring together industry leaders, service growth experts and roofing contractors. ServiceCon was last held in Dallas, Texas, in May 2023. With the addition of new event contributors, ...
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