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Sales & Marketing
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Is your offer irresistible or forgettable?
By The Coffee Shops®. How to escape commodity roof pricing and build an irresistable offer. In the commercial roofing market, the race to the bottom on price is a constant threat. Most contractors try to win new accounts by throwing highly resistible offers at prospects, such as free inspections, zero-dollar estimates, or ...
Why roofing contractors are moving toward end-to-end software
By Jesse Sanchez. Connecting sales, production, financials and customer communication in one platform can help roofing companies reduce friction as they grow. Running a growing roofing company means keeping customers, crews, schedules, financials and project information all in line and moving together. ServiceTitan helps contractors connect those functions in one ...
Supporting contractors at every stage of the sales process
By Emma Richardson. BRAVA's Pro Portal brings leads, measurements, quotes and sales resources into one easy-to-use platform. While loyalty programs are becoming more common among roofing material manufacturers, BRAVA is going above and beyond with their latest site feature, the Pro Portal. The Pro Portal is an all-in-one ...
Turn roofing leads into lasting customer relationships
By Jesse Sanchez. A roofing customer relationship management (CRM) system can help contractors organize leads, strengthen communication and make more informed sales decisions. Generating quality leads is essential for roofing contractors competing in a fast-moving market. While marketing helps attract prospective customers, Dataforma can help roofing companies establish a reliable ...
Delivering scalable efficiency
By Anna Lockhart. Increase your lead opportunities and secure sales with this comprehensive tool from Brava! Brava is all about making the sales and quoting process easier for roofers. While traditional methods of gathering, organizing and utilizing data can take a significant amount of time – and run the ...
Building sales confidence through smarter systems
By Jesse Sanchez. Learn how aligned technology, structured presentations and effective coaching can help home improvement sales teams perform with greater confidence. As home improvement companies add more technology to their sales processes, representatives are often expected to navigate multiple platforms while delivering a clear, polished customer experience. In a ...
Entering a new era of contractor-focused development
By Jesse Sanchez. New sales, maintenance and dashboard tools are designed to help contractors manage more of their operations in one connected platform. Dataforma is refreshing its platform with new sales, maintenance and reporting capabilities shaped directly by contractor feedback. Brian Cook, chief operating officer of Dataforma, said the company’s ...
How resilient roofs deliver real return on investments
By DaVinci Roofscapes. Upselling composite roofing. What’s the best return on investment you can offer your customers on a roof? A lifetime warranty? Promise of low maintenance? Peace of mind against storm damage? What about fire, hail and wind resistance? Return on investment in roofing isn’t always about the upfront sales number. For ...
Building customer trust through communication and service
By The Coffee Shops™. Lakeside Construction Fasteners highlights the key to lasting customer relationships. For many roofers, purchasing materials is only the beginning of their customer journey. Managing timelines, building owner expectations and deadlines is tricky enough without having to worry about materials being delayed or orders shipped incorrectly. ...
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