Sales & Marketing
How to sell roofs 24/7: The future is e-commerce
By Dani Sheehan. Technology is here to stay, and the shift towards virtual continues. Don’t get left behind in a society that wants everything at their fingertips. Did you know that Sting’s “10 Summers” CD was the first item ever purchased via e-commerce? Or that Mark Cuban of the Dallas ...
Create a seamless selling experience
By Dani Sheehan. Spend less time flipping through presentations and more time listening to customers when you use Ingage for your in-home sales presentations. As the year comes to a close, it’s often the best time to assess your processes and procedures to determine what needs to be tweaked for ...
A Healthy Website Means More Visibility for Your Company
By LMH Agency. Understanding the user experience on your website can help you improve your SEO and increase your potential customer base. Core web vitals are a measurement of the user experience when a customer visits your website. It’s equivalent to your body’s vital signs – measuring web vitals can ...
Top 3 roofing trends for 2024
By DaVinci Roofscapes. Stay up-to-date with the latest roofing trends for 2024 and get ahead on the roofing developments for the new year. Can’t wait to explore the latest roofing styles and trends for 2024? No worries. We’ve got you covered. Start by taking a look at next year’s popular colors ...
Don’t let this free marketing resource go to waste!
By Dani Sheehan. Maximize your unpaid local marketing by leveraging your Google Business Profile and see how quickly your phones start to ring. How much do you know about your Google Business Profile and are you leveraging this free resource appropriately to increase your online visibility? In a special RLW®, ...
Does Your Roofing Company Need a Sales Team? - Part 3
By MaryBeth Carroll, Carroll Consulting Group. Build a strong sales team with these ten strategies to improve your company's reach and land more customers. Ensuring the success of your roofing sales team requires a combination of strategic planning, effective management, ongoing training and a positive work environment. Here are some key steps ...
Dive Into the World of Data-driven Upselling
By Dani Sheehan. Change your selling game and close every deal when you use automated property data to upsell to new and existing customers. In a live Read, Listen, Watch webinar at this year’s Florida Roofing and Sheet Metal Association (FRSA) expo, Heidi J. Ellsworth sits down with Rob Soper ...
Learn how artificial intelligence and machine learning can be used for marketing
By Heather Vogt, Creativate. Every company wants to find and keep loyal customers. Learn how artificial intelligence and machine learning are revolutionizing inbound marketing. With each day, artificial intelligence (AI) and machine learning (ML) grow more and more developed. As they grow, people are learning new ways to leverage them ...
Utilizing Presentation Software to Boost Outside Sales Success – Part One
By Ingage. Ingage shares why learning how to use presentation software to your team’s advantage can help reps close more deals when out in the field. Closing on a difficult outside sales call can be a challenge, especially in the day and age of homeowners having access to endless ...
Building Your 2024 Marketing Plan
By Anna Lockhart. Discuss with like-minded industry leaders and professionals the importance of strategic planning and marketing strategies to increase your company’s success in this unique peer forum! R-Club has recently launched an exclusive, confidential peer forum designed for business owners and professionals from across the roofing industry to ...
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