UP TO THE MINUTE
Sales & Marketing
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Modern Times Call for Modern Sales Presentations - Part Two
By Ingage. Sales teams are ditching the old playbook by automating tasks. In Part One, we went over the new normal of sales and the shift we have seen and experienced to fully embracing digital means to communicate, purchase, sell and more. In Part Two we will dive into ...
Implement These 4 Strategies to Generate More Leads
By LMH Agency Learn how you can invest in the future of your business and draw in more customers. We hear agencies say all the time that they’re going to help you get more leads. But HOW is this actually done? How can you be sure your automations ...
The Real Deal on Sharing Roofing Content that Works
By LMH Agency. The importance of sharing your roofing content and how to use it to improve your marketing reach. Feeling like you need to reinvent the wheel to market your company? Does making content feel terrifying and like no one will care? We encourage you to think again. ...
Growing With the Roofing Industry for a Better Tomorrow
By Justin Shirley, RCAW. As our industry stands on the precipice of change, we must prepare for future generations through sustainability and ingenuity. The roofing industry is not only about today but also tomorrow and creating a more sustainable and diverse field. To prepare for tomorrow, we must come together ...
Modern Times Call for Modern Sales Presentations - Part One
By Ingage. As the world shifts to a more digital platform, your sales presentations should be doing the same. The global pandemic has certainly changed people’s practices and in many ways, it has been for the better. Working remote has become far more normalized and online shopping has ...
4 Tips for Developing an Effective Sales Process
By Anne Purcell, AccuLynx. AccuLynx roofing software simplifies the sales process. With peak busy season quickly approaching, now is the time to ensure your sales process runs smoothly. Standardizing company processes, automating communication, updating documents and templates, and reviewing your payment methods can ensure your pipeline runs smoothly. Here are ...
Avoid These 5 Website Design Flaws
By Julie Hays, LMH Agency. Here’s how you should prevent five design mistakes and boost your conversion rates. Have you optimized your website’s SEO? Are you regularly converting website traffic into leads? If not, it’s time to prioritize conversions. While SEO attracts traffic to your site, the conversion rate on ...
How to Maximize Your Roofing Business's Marketing Budget All Year
By JobNimbus. These tips will help you avoid prematurely exhausting your marketing budget. Recently, hundreds of roofers were surveyed as part of a study done by JobNimbus. The results revealed an untapped treasure trove of information, and we are revealing some key findings regarding the optimal timing for advertising ...
Why You Should Invest in Paid Advertising NOW
By Julie Hays, LMH Agency. A professional guide on utilizing paid ads to better promote your business. It’s more than likely that you have seen Google Ads, whether scrolling through your Gmail or searching for restaurants nearby. But when it’s your business, knowing when and how to start paid advertising ...
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