Sales & Marketing
How to Adopt Successful Digital Marketing Strategies
By Anna Lockhart. LMH Agency co-founder and CEO, Danny Braught, discusses digital marketing in the roofing industry and the first steps to building a digital presence. The RoofersCoffeeShop® team met up with Danny Braught from LMH Agency at the 2023 International Roofing Expo (IRE) to discuss how the roofing ...
Meet the United Asphalts’ Swiss Army Knife
By United Asphalts. Sales and Marketing Manager Josh Wiley is a Jack-of-all-trades for United Asphalts and a true leader. Every month, United Asphalts (UA) is highlighting one stand-out employee who is taking our standards to new heights and furthering our excellent reputation. This month’s highlight is Sales and ...
What’s Next for Construction Marketing?
By Cayden Wemple. Ingage sat down with industry expert, Brad Yoho, to discuss the future of marketing and sales for the construction industry. As technology like Ingage, a cloud-based presentation building platform, becomes more prominent in the construction industry, it’s becoming easier to speculate what the future of marketing ...
Insider Tips to Closing More Sales
By Ingage. Industry expert, Chuck Thokey, shares his exclusive road map for nailing any type of contracting sale! The process of making a sale in the contracting industry can be exhausting! Luckily, industry pro Chuck Thokey has shared his exclusive road map to home improvement sales with Ingage. Take a ...
The Importance of Drone Photography and Use of Before and After Photos to Help Build Trust of Homeowner
By Stephen Spence. Using drone technology to take before and after photos of a project can be beneficial in garnering trust with customers and in building a professional portfolio of past work examples. Before and after photos are a powerful tool that roofing companies can use to showcase their work and ...
How to Market Your Company More Efficiently
By Heidi J. Ellsworth. Learn from industry professionals about ways to effectively utilize old and new marketing tactics. Recently I was honored to be part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) tradeshow. It was a powerhouse of marketing professionals in roofing. ...
Empowering Customers Through an Educational Sales Approach
By Cayden Wemple. Learn how IKO prioritizes their customers and provides them with the best roofing materials possible. No matter what industry you are in, it's important to build up your reputation with your customers. After all, customers are your backbone and play a pivotal role in leading to your ...
The Metal-Era Regional Technical Sales Experts are Here to Save Your Team Time and Money!
By Anna Lockhart. Take advantage of the free job ordering and field measurement services offered by the team of experts at Metal-Era. Metal-Era is the largest edge metal systems manufacturer in North America and is a trusted source for commercial roofing materials and informational resources. They are dedicated ...
Utilizing Social Proof in Sales
By Project Map It. Understanding and learning how to provide quality social proof can help you close deals with prospects. When pursuing a sales lead, sometimes prospects will ask to see social proof by ask questions like, “Do you have any photos of your work I can look ...
Generating Leads is the Key to Growth For Home Improvement Businesses
By Corey Mann, Leap. Learning how to identify and generate quality leads is a major key to expanding your business. One of the most important factors of building or growing a business is learning how to generate leads. This is especially important for those in the business of home ...
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