UP TO THE MINUTE
Sales & Marketing
5 Ways to Keep Up With Online Marketing in Peak Roofing Season
By Equipter. This quick checklist will help you maintain an up-to-date online presence and show you are an engaged roofing professional. Marketing is vital to your contracting company making a great first impression and winning jobs. Even in the height of busy season, make sure you’re providing homeowners with the ...
Six Qualities Homeowners Look for in a Roofer and How to Achieve Them
By Equipter. Being a professional residential roofer is easy: just deliver what your customer wants! But how do you know what homeowners want? Get into the mindset of your ideal customer. If you’re a homeowner, think about what you would appreciate in a roofing contractor, how you’d like to be treated. Then ...
Ensure Profitability Through Estimation
By Paul Atherton, business coach and engineer, Breakthrough Academy. Learn these four key elements and enjoy successful communication with your customers and employees. Most business owners and entrepreneurs have found themselves in situations where they spent valuable time addressing issues that could’ve been avoided through proper planning and communication. The problems caused ...
How to Use Online Resources to Build Your Business
By Karen L. Edwards, RCS Editor. Learn about the tools and opportunities to build your business using digital resources. You are invited to join John Kenney of Cotney – Attorneys and Consultants in this 30-minute webinar on April 21 at 1 p.m. ET to learn about how you can build ...
The Secret to Bringing Old Leads Back to Life
By Dave Yoho for International Roofing Exo (IRE). How to identify and revive leads while preventing more from showing up DOA to your company. The lifespan of a lead is an important tool to help evaluate if a job is worth pursuing. It’s worth probing into what created a lead. While many ...
Stand Out From the Rest by Promising Solutions
By ABC Supply. What is a value proposition? And how can contractors create one to sell more roof solutions to more customers? Simply put, a value proposition promises your customers value. It is not a slogan or tagline, but a method that can help you communicate to customers the ...
Marketing and Recruiting for the Next Generation
By Heidi J. Ellsworth, HJE Consulting. If you’re interested in long-term business success, learning about the up and coming generation is of vital importance. Marketing today is not just about customers. Branding, a large part of marketing, is important for employees, families of employees, investors or potential investors and ...
What Defines a Successful Contractor?
By Chris Stahl, Leap. Learn what kinds of informational reports are used by the most successful contractors to grow their business. In a webinar hosted by Leap, and now available to watch on demand, Roofing & More, Inc. founder, Kyle Hoffman speaks on behalf of re-inventing businesses to better meet ...
How to Create an Unforgettable Homeowner Experience
By Kelley Quader, Leap. Listen in as we discuss methods that will improve your ability to cultivate lasting customer relationships. With all the roofing information homeowners could ever want or need available at their fingertips, creating personalized experiences for each homeowner is crucial for long-term roofing business success. Homeowners are ...
Sales Tools You’ve Been Looking For
By Sales Transformation Group. Find all you need below to boost your inside contracting sales and to help get your salespeople started. If you are looking to kick-start your sales team or make your current sales process more efficient and successful, look no further. Below are some simple tips and quality resources ...
UP TO THE MINUTE
