UP TO THE MINUTE
Sales & Marketing
How to Win More Insurance Restoration Roofing Jobs for 2021
By AccuLynx. Simplify the process of getting more jobs by focusing on timely follow-up, great customer service and expanding your network. When growing your roofing business and increasing sales, it’s essential to continually learn new tools and tactics to break into the new areas like insurance restoration work. Creating innovative ...
“I Need Better Pictures”
By Mike Silvers, CPRC, Owner Silvers Systems Inc. and FRSA Technical Director. Consider the process used for taking and maintaining job pictures that will prove valuable throughout the bidding, planning and performance of your jobs. We were working on a condominium reroof in a municipality that will remain nameless, as will the ...
How to Get More Google Reviews for Your Roofing Company Automatically
By SSA. Positive reviews from satisfied clients is one of the fastest ways to boost your reputation and promote your services. Reviews and Testimonials, especially Google and Facebook reviews give your roofing business authority and help your prospective clients to put more trust and confidence in your services. Getting positive reviews from ...
5 Ways to Cultivate Stronger Customer Relationships
By Equipter. Learn why intentionally devoting time, money, and energy towards excellent customer service is vital to a growing business. Are you maximizing the resources and practices it takes to best strengthen customer relationships? According to Bain & Company, intentionally making time to cultivate long-term customer relationships is one of ...
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
5 Strategies for Staying Busy This Winter
By Equipter. Cold temperatures don’t have to freeze your business. Learn how to take advantage of the winter lull and increase your profits. For many roofing contractors, the winter months mean fewer jobs, which often leads to a loss in profits and can even lead to the need for ...
A Different Kind of Marketing & Business Development Firm Focused on the Building Materials Industry Launches
The GLO Group is a unique firm that delivers exceptional results. The GLO Group LLC, a newly established marketing and business development firm, recently launched to help companies in the building materials industry significantly improve branding and increase sales. GLO Group Founders, Melissa Chapman, FCA (formerly of M2C Services) and Monica ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Make Your 2021 Growth Goals a Reality With These 5 Marketing Technologies
By Karen Edwards, RT3. Learn why marketing technology should be one of your top priorities and how to implement it into your day-to-day operations. This is the time of year for goal setting and business preparation. Nearly all companies include closing more sales in their growth goal plans for 2021, ...
5 Tips to Better Respond to Negative Reviews
By Equipter. Don’t let bad reviews stop your roofing company from landing more jobs. Instead, maintain business integrity and customer respect with these tips. Customer satisfaction is a main focus in all successful businesses for good reason. Despite the tireless hours you’ve worked to ensure quality jobs for all ...
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