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Sales & Marketing
Getting Started With Your Local Marketing Strategy
By Steve Eastlack, Surefire Local. Local marketing is the ultimate lead generation strategy for local businesses (i.e. those who get a majority of their customers from within a 75-mile radius). It’s making sure that anything you do, both on and offline, promotes your business in a way that encourages members of your ...
How to Win on Google
By LEVERAGE. Hopefully, Google is a significant component for your 2020 marketing. If it isn't, I suggest getting started so that you can begin the year strong. There are three key elements to winning on Google in 2020. Convince Google that you’re the authority in your market by consistently publishing high-quality content ...
3 Tips for Powering Through the Roofing Sales Slump
By Equipter. It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement. How, then, can you power through this roofing sales ...
Surefire Local Launches New, All-in-One Local Marketing Platform
By Steve Eastlack, Surefire Local. With its next-generation product, Surefire Local Marketing Platform, Surefire Local sets out on a mission to simplify online marketing so local businesses can grow profitably. Surefire Local Aims to Simplify Online Marketing We’re a software company that helps local businesses manage their online marketing presence in one place. ...
How to Have a Focused Offense in Your Business
By Lauren White, RCS Reporter. Discover what you can learn from watching football and how you can apply it to your business. With football season in full swing, Ryan Groth, the founder of the Sales Transformation Group, shares, “...it’s time to see offenses in the NCAA or NFL go up against some ...
Who Likes Member Benefits?
By Lauren White, RCS Reporter. Sales Transformation Group offers WSRCA members $1,000 off sales coaching. The Western States Roofing Contractors Association (WSRCA) is dedicated to helping contractors’ businesses thrive. For this reason, they offer numerous member benefits that provide assistance to contractor members so they can operate their businesses successfully and ...
5 Roofing Facts and Practices to Increase Roofing Sales
By Equipter. Fun facts can be used for more than entertainment at a family gathering. If strategically tied into a sales pitch, random roofing facts can improve a company’s credibility. Whether it’s time to develop a new sales pitch or revisit your current strategy, consider talking with your customers about these ...
Is Fear or Inspired Action a Greater Motivator?
By Lauren White, RCS Reporter. Understand these two motivational styles and how they can affect company culture, especially in sales. “I’ve been hearing quite a bit lately about how some trainers’ systems create a culture of fear as the primary motivator for behavioral change versus inspired action,” shares Ryan Groth, the founder ...
Setting up Your Marketing Strategy for 2020
By Karen L. Edwards, RCS Editor. Owens Corning University (OCU) marketing course instructor shares tips for successful marketing in the new year on The Roofer Show podcast. Anna Anderson, CEO of Art Unlimited and a business services consultant who works with Owens Corning Roofing Contractors joined Dave Sullivan to talk about marketing. ...
New Year’s Marketing Strategies for Your Roofing Business
By Sarah Smith, Job Nimbus. New Year’s resolutions may be a cliche, but for a roofing business owner, they’re necessary for growing your business and accomplishing business goals for the entire year. Marketing is an essential part of a roofing business for succeeding and driving sales. Luckily, you don’t have to have ...
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