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Sales & Marketing
From the 800-Pound Gorilla to a Mickey Mouse Corporation in 10 years
By Roofing Marketing Pros. Using the Internet to stay relevant in today’s market share. In the 1990s, Nokia had predicted what the smartphone would look like in the future. They had spent millions on research and had even developed a touch screen that looked like the iPad. “Nokia actually developed the sorts ...
What's Your Game Plan for Online Reviews?
By Steve Eastlack, Surefire Local. No modern marketing strategy is complete without a game plan for online reviews. With 92% of consumers making buying decisions based on online reviews, and 30% choosing local businesses based on how they respond to customer feedback, the fact that happy, vocal customers are your best marketers ...
How CRM Improves Roofing Sales
By Sarah Smith, JobNimbus. Whether you work for a big or small roofing company, businesses today can all depend on customer relationship management (CRM) to improve sales. Salespeople can benefit from adopting a CRM through its simple format, various tools, and central database. With the help of CRM, your business can thrive ...
How Can Fishing and Predictability Help Your Business?
By Lauren White, RCS Reporter. Ryan Groth explains how fishing is similar to moving from unpredictability to predictability in your business. Ryan Groth, founder of the Sales Transformation Group, recently went fishing with Captain Brian Sanders in southwest Florida. After a very successful day fishing, and catching almost 100 ...
Defining Leadership and Applying the Principles to Marketing
By Roofing Marketing Pros. Good leadership is the most critical element in the success or failure of a company. There are a lot of definitions of leadership. The best definition that I have found is the ability to influence others and taking ownership of the success/failure of a group. If leadership is defined ...
Your Questions on Voice Search, Answered
By Steve Eastlack, Surefire Local. In the voice search world, the customer journey starts with a question. Consumers have moved from browsing and doing basic keyword searches to asking everywhere. What does this mean for local businesses? Simple: you risk losing customers if you’re not answers-ready. But before you become answers-ready, you need ...
Where To Lay the Groundwork For Local Marketing
By Surefire Local. Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Your goal as a business owner is therefore to show up and answer questions everywhere your customers are looking. Here’s ...
Three Cases for Metal Roofs
By Lauren White, RCS Reporter. Homeowners share why they switched to metal roofs and the benefits of their new roofs. Editor’s note: Share these stories with your customers who are considering a metal roof, and download the free buyer's guide as support for your sales efforts. Three separate couples decided to replace ...
Facebook Update!
By Roofing Marketing Pros. New best practices from Facebook. Mauricio Cardenal of Roofing Marketing Pros continues to share great advice with RoofersCoffeeShop® this time about his recent trip to learn about Facebook’s new products. Here is what he had to say: Last week I went to Chicago to attend Facebook’s Agency Expo. ...
Want to Grow Your Local Business? Ask Yourself These 5 Questions
By Steve Eastlack, Surefire Local. In business, we have a saying: if you’re not growing, you’re dying. It certainly makes for a cool sound bite, but leaves no room for nuance. The truth is, it’s how you think about and manage growth that’s critical, not just growth itself. If you want to ...
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