Sales & Marketing
What Can We Learn from Basketball?
By Lauren White. Lessons from the Orlando Magic to help your business be successful. “This Magic Moment” details the rise and fall of the 1990s Orlando Magic basketball team. As one of ESPN’s 30 for 30 documentaries, this fascinating story is told by a combination of interviews and live footage. ...
What’s Your Exit Strategy?
By Roofing Marketing Pros. Planning ahead to ensure your company will be left in good hands. One of roofing contractors biggest fears is the future of their companies once they retire or decide to move to a different industry. If they are lucky, they can pass the reins to their families; ...
What Makes Marketing Fail or Succeed with Guest David Fox
By Lauren White. Marketing and sales gurus share tips to help your contracting business thrive. Ryan Groth, founder of Sales Transformation Group and David Fox, a marketing strategist and fractional director of marketing at Fox Marketing Advisors, conversed about the need for strong marketing and sales in contracting businesses. In ...
5 Amazing Roofing Advertising Strategies
By Maurcio Cardenal. For a roofer, a successful business starts by providing a quality service at a fair price. However, that alone won’t guarantee you success. The market is more crowded than ever and prospective customers have far more options thanks to the internet. Roofing advertising strategies can take many forms, from ...
Selling Roof Maintenance Checks
By Sarah Smith, JobNimbus. Follow these three tips to improve your sales of maintenance checks. Selling roof maintenance checks can not only increase profit and improve bottom-line but also eliminate competition and build customer relations. However, selling a service is not always easy. Many roofing contractors fall short when it comes ...
Proven Tips for Setting Up Your Google Local Services Ads Campaigns and Strategy
By Surefire Local. There are more than a few ways to drive visibility for your business in Google Search. It’s always important to be ranked well for organic results, which comes from building a website that’s naturally attractive to Google (SEO, geo-signals, consistent information, etc.). However, organic visibility can only get you ...
7 Roofing Contractor Marketing Strategies
By Mauricio Cardenal, Roofing Marketing Pros. Don't make the mistake of only marketing when business slows down. It happens far too often. Roofing companies wait until the business gets slow, and then pour effort and money into roofing contractor marketing, only to stop marketing as soon as business picks up again. This ...
Connecting Google Local Services Ads with Your Google Ads Strategy
By Surefire Local. Google Local Services Ads (LSAs) are a new way for your business to stand out from the competition. They also work very well at helping to level up your current Google Ads strategy. This isn’t a situation where you want to choose one or the other, however. Rather, you want ...
No More Guessing. EagleView Helps Improve Contractor Profitability With New Waste Factor Calculation
Here at EagleView, we’re constantly looking to see how we can help our customers solve their biggest problems using the latest technology. When roofs are damaged due to normal wear and tear or as the result of a storm, a “guesstimation game” begins in which contractors and insurance carriers try to ...
Live with Google on July 23rd: Latest Trends & Reaching Today’s Homeowner
Don’t miss this incredible opportunity to hear directly from Google on the latest trends. Ever want to pick a Google expert’s brain to get more insight on how your business can gain more local clientele? Now’s your chance! We’re incredibly excited to announce Google will be returning to speak on their ...
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