UP TO THE MINUTE
Sales & Marketing
A Simple Step-by-Step Process to Increase Profits on Roofing Jobs
By EagleView. How to eliminate slippage and maximize the profit on each roofing job. EagleView asked Dave Sullivan of The Roofer Show to give contractors advice on how they can better manage their businesses. Dave recommends this seven-step process to decrease slippage and increase job profits. There are two ways to make more profit ...
5 Roofing Ads You Can Try To Get More Jobs
By Mauricio Cardenal, Roofing Marketing Pros. How does a roofing company stand out in a crowded market? Roofing ads can no longer simply rely on offering the lowest price for a job. Competing on price is a race to the bottom that ultimately no one wins. With so many choices available, consumers ...
Are You a REACTIVE or PROACTIVE Contractor? Both Cost Money
By Sales Transformation Group. As contractors evolve they tend to fall into one of these two buckets and they both cost money. One bucket is where the strugglers are, the ones who won't make it for the long haul. The other is where the rainmakers & long-term market apex predators are. Which ...
Advice for Contractors Who are Losing Sleep at Night Wondering if you Will Cover Payroll this Week
By Ryan Groth. Are you a contractor struggling to keep up with your overhead? Or maybe you’re getting work but deep down you know you’re scraping the barrel… Here’s some sobering advice: If you haven’t met me yet, my name is Ryan Groth and I work with contractors to build predictable sales models so ...
Case Study: 45% Conversion Rate on 270 Roofing Leads
By Roofing Marketing Pros. How Dreamworks Restoration separated themselves online from their competition and converted 45 percent of 270 leads. Dreamworks Restoration is a general contractor that specializes in commercial and residential property claims, new construction, fire/water restoration, and remodels. They are based in the Northern Atlanta metro area and have ...
What Are Google Local Service Ads and Why Are These Ads So Effective For Home Services Contractors?
By Surefire Local. Get started with google local service ads and connect with homeowners in the most direct way possible! Google has completely changed the game when it comes to how homeowners find and contact home services businesses online. Google recognizes that homeowners who search for local services online, oftentimes need these ...
How to Grow Your Construction Business Through Referrals
By EagleView. Acquiring new prospects through word of mouth may be the oldest marketing trick in the book. So why are some construction business owners afraid to ask their customers for referrals? Nielsen research has found that consumers “are four times more likely to buy when referred by a friend to a particular ...
Looking to Increase Margins? Here are Some Tips from the Experts
By Trimble Contractor Work Zone. In every industry, most businesses seek to increase their margins, but it takes a little more hard work than just raising prices. The 2018 Commercial Construction Index indicated that more than half of contractors (54%) expected to see profits rise during 2019. This isn’t going to happen ...
The Missing Link to Making Direct Mail Work Better For You
Direct mail usually isn’t “direct” enough until now. For the first time in the industry, you can now pick exactly where you want to mail with just a few simple clicks. It really doesn’t matter how pretty or clever your design is, or how competitive of an offer you have. If ...
7 Amazing Roofing SEO Strategies
By Mauricio Cardenal, Roofing Marketing Pros. It’s the goal of every business, no matter the industry: how to get the coveted top spot in search engine results. There are many factors that determine how results are listed in a search engine, but one of the most important to understand – particularly for ...
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