UP TO THE MINUTE
Sales & Marketing
Top 5 Ways to Cultivate the Best Sales Environment
By Ryan Groth, Sales Transformation Group. What dictates an environment where salespeople can perform at their best? Do you want high-level performers on your team? You've heard it said by John Maxwell, "everything rises and falls on leadership." Anytime you evaluate a champion team, you can see that there ...
3 Ways Home Services Contractors Can Build Trust Through Social Media
By Surefire Local. When it comes to your home improvement business generating new leads through digital marketing, it begins by building trust with homeowners. The best way to do that is to win their trust with online reviews and build a community on social media. Doing so can help you engage homeowners ...
Does Google Trust Your Home Services Business?
By Surefire Local. Google is the most popular search engine consumers use every day to find the answers to their questions. While it’s true that trust is currency, it doesn’t just apply to your clients. It also applies to Google. By following Google’s best practices to manage your online presence, you’ll be ...
203 Roofing Leads In 5 Weeks
By Roofing Marketing Pros. See how Roofing & Reconstruction Contractors of America achieved success in their online marketing. RRCA is one of the nation’s leading storm restoration contractors. RRCA was founded in 1993 and has several locations across the country. They specialize in all types of roofs, commercial and residential: Tile Shingle Metal TPO Flat ...
What Would You Do With 40% More Service Revenue?
By Jobba Trade Technologies. Believe it or not, you may be missing out on service revenue every single day. This could be for many reasons – new inspection or service inquiries are falling through the cracks or maybe your sales team is wasting time on manual processes and communications. Then, think about your ...
Metal Roofing Benefits: Top 5 Selling Points
By Sherwin Williams. As a residential metal roofing contractor, you can create a direct path to a sale by educating homeowners on the myriad benefits of metal roofs. Many homeowners have been inundated with myths surrounding metal roofing. They’ve heard that they’re too noisy, attract lightning and are prone to rust. Fortunately, ...
Cutting Through the Clutter: TV Advertising Best Practices
By Melissa Lee, Duro-Last. While traditional advertising practices are trending out in favor of digital engagement opportunities, a variety of business owners still find value in television spots in their local markets. If you’re interested in developing a television campaign with your local stations, be sure to follow the guidelines below for ...
Marketing for Roofing Contractors: 6 Mistakes to Avoid
By Maruicio Cardenal. The ability to install a quality roof is an important part of building a profitable roofing business, but it’s only one part. Marketing for roofing contractors is nearly as important as the work itself. Without marketing to promote and feature your work, all that skill and effort will be ...
Case Study: See How The Blue Roof Company Secured Over $750,000 In The Pipeline In Less Than 30 Days
By Roofing Marketing Pros. If you are frustrated with your digital marketing efforts and Google ad words, read this case study to see how Roofing Marketing Pros helped The Blue Roof Company succeed. The Blue Roof Company is a roofing company based in Northern Kentucky that does both residential and ...
The Importance of Online Reviews for Home Services Contractors in Today’s Digital Age
By Surefire Local. If you’re in charge of managing your home improvement business’s online presence, regardless of how big or small, its success mostly relies on brand image, credibility and reputation. In this day and age, everyone uses the Internet to get in touch with local businesses in their area and make ...
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