UP TO THE MINUTE
Sales & Marketing
The 40/20/20 Rule - What is it? And how can it help grow your business?
By Hail Post. In the mid-1900s, a direct mail and marketing expert introduced the 40/20/20 rule to help businesses utilize direct mail to grow their business. But what is it? And what does that mean to you? We’re here to help. The 40/20/20 rule contains three sections that businesses should focus on ...
Surefire Local brings you an all-new On Demand masterclass series!
Surefire Local’s inaugural Google Masterclass Series brought together hundreds of home services businesses for a free online workshop that included four sessions. In these sessions, contractors will learn how Google has become the biggest social network and what that means for their business, the important search signals that Google looks for ...
Let’s Talk About Reviews
By Surefire Local. If there’s one thing to be said about marketing and business in general, it’s that you always want to be in tune with your customers. We take that to heart here at Surefire and it’s why we’re constantly reaching out to our customers to ask for their opinions and ...
Home Pros - Get Ready for Your 2019 Home Shows & Events
By Jenny Sylvers, Surefire Local Exhibiting at a home show, industry conference or community event? Make the most of your investment by being well-prepared, engaging with attendees, capturing leads and following up to close sales. When you’re planning your next home improvement show, here are a few tips to consider to make ...
Direct Mail for Millennials
By Hail Post. How direct mail helps you connect with the newest generation of homeowners. We’ve all heard the talk that millennials just aren’t prioritizing buying homes in 2018. However, data provided by Business Inside in this article says that millennials are actually “the primary reason that the homeownership rate increased over ...
Why Direct Mail Marketing in 2019 is Crucial to Your Business
By HailPost. An omnichannel approach to marketing. As a direct mail company, we would love to tell you that direct mail should be your only marketing strategy going in to 2019. However, living in the digital age, we know that utilizing only one marketing channel won’t yield nearly the results of combining ...
Hump Day Headlines: New Algorithms and Clickbait Crackdown
By Art Unlimited. We are going to be talking about three pretty interesting topics! Bing: their changed algorithm, then Facebook and how they're cracking down on clickbait, and then also Amazon and some of the changes for e-commerce as we look forward to the holiday season. You can either watch the video ...
Struggling to find content to share on social media or your blog?
Check out these two great short articles from Go Roof Tune Up to share with your customers. Here’s how to use them: Either copy and paste the content onto your own blog, with a link back to the original post to give credit. Or visit the original post on Go Roof Tune ...
Hump Day Headlines: Google My Business, Facebook Premiere Video and Tips for Generating More Online Leads
By Art Unlimited. We’re excited to talk about some of the Hump Day Headlines that we've seen come across our channels this week! You can either watch the video or read the transcript below. Plan to join us live each Wednesday on Facebook. So, one of the topics we're going to be discussing ...
Hump Day Headlines: Google+ (What’s Happening), New Instagram Features
By Art Unlimited. Some of the topics we're going to talk about today are Google+ (what's happening? Big changes there), some Google My Business modifications, Instagram rolling out some new cool features, as well as some data transparency changes across multi-channels. You can either watch the video or read the transcript below. ...
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