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Creativate
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Keeping the human connection in an AI-driven business
By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...
The July 2026 R-Club Rundown is here!
Check out the latest episode of our R-Club Rundown series to learn the latest updates and perks of being in the R-Club! The latest episode of our latest web series, R-Club Rundown, is here! Join Multimedia Manager Megan Ellsworth and R-Club Coordinator Alex Tolle for the July 2026 episode of our ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
A human-centered approach to targeted account marketing
By The Coffee Shops™. Creativate highlights how businesses can improve lead quality and trust by prioritizing precision over volume. In the article “Building sustainable strategies with targeted account marketing,” Isabel Refford of Creativate outlines how businesses can cut through digital noise by focusing marketing efforts on high-value accounts instead of ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Defining a strong marketing partnership
By Jesse Sanchez. Learn how contractors can evaluate marketing partners by focusing on alignment, accountability and long-term performance. Selecting a marketing partner is a major decision for contractors because it directly affects how your business defines your brand, reaches the right audience and turns visibility into steady revenue. Success depends ...
How to choose a marketing partner that drives real growth
By Isabel Refford, Creativate. Asking the right questions upfront can help ensure your marketing investment delivers long-term value. From sharpening your brand voice to influencing lead generation and supporting long-term growth, choosing the right marketing partner can shape the trajectory of your business with significant impact. That is why companies ...
From broad reach to precision: The shift to Targeted Account Marketing (TAM)
By Isabel Refford, Creativate. By aligning messaging and outreach, TAM helps companies build stronger connections with key decision-makers. Breaking through today’s crowded marketing environment is becoming increasingly difficult for any company looking to appeal to multiple target personas. Broad campaigns often suffer from diluted messaging, making it even harder to ...
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