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General Coatings Manufacturing Corp.
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
Push the industry forward by joining an association
RCS Influencer Will Lorenz says organizations like NRCA and Roofing Alliance are key to solving labor issues. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, my name is Jenny ...
CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas
By Heidi J. Ellsworth. This year’s conversations reflected continued growth in roof coatings as building owners seek sustainable, cost-effective solutions and contractors look for ways to diversify their businesses. CoatingsCoffeeShop® was proud to be a part of the Roof Coating Manufacturer Association (RCMA) 2026 meeting in Las Vegas. As an RCMA partner ...
RCMA Spring Meeting signals strong momentum for the roof coatings industry
By Heidi J. Ellsworth. Collaboration, innovation and contractor engagement highlight a strong start to the year. The Roof Coatings Manufacturers Association (RCMA) started the year with energy and purpose, hosting a highly successful Spring Meeting in Las Vegas, Nevada, alongside its participation at the International Roofing Expo (IRE). The week brought together ...
Anchoring the future of rooftop innovation
By Jesse Sanchez. A mobile showroom, rising code standards and growing demand are helping redefine what rooftop security means in today's evolving commercial roofing landscape. Justin Smith, national sales manager at Anchor Products, spoke at the RoofersCoffeeShop® soundstage during the 2025 Western Roofing Expo, where the company made a strong ...
Tips for success in 2026
CCS Influencer Will Lorenz shares his expert tips for finding success in the new year. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Dani Sheehan: Hi, I'm Dani Sheehan from CoatingsCoffeeShop and I'm ...
CoatingsCoffeeShop® joins industry leaders at RCMA 2026 meeting in Las Vegas
By Heidi J. Ellsworth. Roof coatings are a strategic solution helping contractors grow, diversify and deliver long-term value to building owners. CoatingsCoffeeShop® was proud to be a part of the Roof Coating Manufacturer Association (RCMA) 2026 meeting in Las Vegas. As an RCMA partner and sponsor, our team attended the event to ...
The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers
Industry leaders share insights on the trends and challenges shaping the coatings industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®. On a monthly basis, Influencers contribute expert perspectives on the issues driving ...
Preparing your crew and your equipment
RCS Influencer Will Lorenz says the off-season is all about preparing for the next busy season. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings Manufacturing Corp. You can Read the transcript below, Listen to the interview or Watch the recording. Jenny Yu: Hi ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
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