Leaders of the Spray Foam Roofing Industry

Over the past 25 years, General Coatings has developed a reputation as a company that provides exceptional products for industrial, commercial and residential use.

Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no matter what the environmental challenges.

Each product has been tested and certified by the authorities in the industry, to provide you with the assurance that they will meet your specific project needs.

Experience lasting quality with General Coatings.

EVERROOF is giving away FIVE 5-gallon buckets of EVERROOF’s Ever-Silic HS, the high-performance silicone coating trusted by roofing pros nationwide.

Engineered for unbeatable adhesion, weatherproof durability, and lasting energy efficiency, Ever-Silic HS stands strong under the sun and goes on easy for a flawless finish every time. Extend the life of your roof and experience the quality that sets EVERROOF apart.

Enter by May 1st for your chance to win and see why contractors count on EVERROOF to get the job done right.

Enter now for your chance to win!

Live from IRE 2026

Coffee Conversations - State of Spray Foam

In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that highlight its performance, and how it compares to traditional roofing materials.

The panel also explores the challenges contractors face when entering the SPF space, future trends shaping the industry and resources available to help professionals succeed with this innovative roofing solution.

Learn more about SPF roofing.

Listen to the podcast.

Ultra-Thane Spray Foam Roof Systems

General Coatings Manufacturing Corp. is committed to engineering and manufacturing the highest quality SPF roof and coating products, while providing unprecedented services.

Ultra-Thane Spray Foam Benefits

• Reduce energy costs
• Remains well bonded and sealed, protecting the structure from outside elements
• Adds minimal weight over the existing roof
• Water, heat, or air can’t enter the building through the roofing system
• Water can’t get underneath roof and cause leaks

See what Ultra-Thane can do for your next project.

Low Slope Roofing

Spray foam applied to commercial and residential low slope roofs stop leaks, reduce energy loss, and extend the life of existing roofs. Field-applying multiple layers of strong roof coatings, the spray foam roof system is ideal for use over Cap Sheet, Plywood/OSB, Metal, Concrete, ISO Board, Tar and Gravel roof substrates.

Ultra-Thane Spray Foam Features

• Energy efficient
• Fully Adhered
• Lightweight
• Seamless
• Self-flashing

Protect your low slope roof with General Coatings today!

Acrylic Coating (Ultra-Flex)

Ultra-Flex acrylic coatings are ideal for over spray polyurethane foam repair and as a restoration roof system for metal, BUR and singly ply substrates. Ultra-Flex products are water-based, CRRC-compliant, easy-to-apply coatings to provide excellent adhesion, durability, and impact resistant.

Ultra-Flex acrylic coatings create a tough field applied membrane that resists foot traffic, temperature fluctuations and extreme weather conditions.

Ultra-Flex Benefits

• Protects the underlying roof membrane
• Significantly lowers roof temperature
• Easy maintenance

Learn how Ultra-Flex acrylic coating provides superior UV resistance, long-term durability, and protection.

Polyurea Coatings (Ultra-Tuff)

Ultra-Tuff aromatic polyurea and polyurethane coatings are designed to perform in the harshest environments. Ultra-Tuff coatings are also effective as a durable hail resistance basecoat for spray foam roofs.

Ultra-Tuff Benefits

• Vapor barrier performance
• Hail and foot traffic resistance
• Reduces maintenance costs
• Increases insulated tank service life

View more basecoats built to protect in the harshest conditions.   

LIVE From IIBEC 2025 with General Coatings!

Spray Foam Roof Details: Residential Flat Roof Recover

Latest Promotions and Rebates

Enter General Coatings Ever-Silic HS Giveaway Contest!

Ever-Silic HS is a single-component silicone elastomer specifically designed with high volume solids. It is a pure elastomeric silicone coating system that provides superior weatherproofing, and UV resistance over a variety of roof substrates. The outstanding features of Ever-Silic HS are its high solids content, rapid cure and superior physical ...
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eBooks

Learn How Spray Foam Cures Aging Roof Problems for Cancer Research Facility

Complex Cool Roof Coating System in California a Success Thanks to General Coatings. A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof. ...
View eBook

Latest Contests and Games

Enter General Coatings Ever-Silic HS Giveaway Contest!

EVERROOF® is giving away 5-gallon buckets of EVERROOF’s Ever-Silic HS, the high-performance silicone coating trusted by roofing pros nationwide. Engineered for unbeatable adhesion, weatherproof durability, and lasting energy efficiency, Ever-Silic HS stands strong under the sun and goes on easy for a flawless finish every time. Extend the life of your ...
View Contest or Game

Win a Full Pass to Western Roofing Expo 2025!

Win a Full Pass to Western Roofing Expo 2025! RoofersCoffeeShop is giving away 5 FULL registrations for Western Roofing Expo 2025! Known as THE premier regional roofing and waterproofing event in the United States, the Western Roofing Expo features a two-day trade show. Winners receive one Full Pass for entry to the ...
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Latest Spanish Content

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
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Latest International Content

Last call for IIBEC’s 2026 International Convention!

By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
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Latest Podcasts

Say It and Spray It

In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today’s commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is accelerating and ...
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Brad Stine, Duane Musser & Will Lorenz - Advocacy in Action: Roofing Day 2026

Join host Dani Sheehan as she welcomes Brad Stine, director of federal affairs and Duane Musser vice president of government relations from the National Roofing Contractors Association, as well as Will Lorenz, president of General Coatings for an inside look at Roofing Day 2026 in Washington, D.C. With the April ...
Listen to the Podcast

State of Spray Foam 2025

In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that ...
Listen to the Podcast

Latest Webinars

State of Spray Foam 2025

In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that ...
Watch the Webinar

Coffee Conversations LIVE From WRE 2025 Sponsored by General Coatings & EVERROOF!

You won't want to miss this special Coffee Conversations®, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ...
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Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
Watch the Webinar

Read Listen Watch - Educational Content

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
View Content

Latest Classifieds

Enter General Coatings Ever-Silic HS Giveaway Contest!

Ever-Silic HS is a single-component silicone elastomer specifically designed with high volume solids. It is a pure elastomeric silicone coating system that provides superior weatherproofing, and UV resistance over a variety of roof substrates. The outstanding features of Ever-Silic HS are its high solids content, rapid cure and superior physical ...
View the Classified

See how far spray foam can take you with General Coatings.

Start at the top—see how far spray foam can take you. Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency. Why ...
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Latest Videos

The Weekly Blend - Episode 201

Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry. The 201st episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. Tune in to ...
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The Weekly Blend - Episode 189

Join us every week to learn the latest news in the roofing, metal and coatings industry. The 189th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series. Tune in to this ...
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The Weekly Blend - Episode 182

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 182nd episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards Tolle for the latest episode of this Coffee Shop original web series. This week, the two ...
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