UP TO THE MINUTE
Home Service Freedom
AI, private equity and a marketing disruption aren't slowing down to give you time to catch up. Every quarter you wait is a quarter a competitor spends improving instead of you, whether that's automating their lead gen, raising capital to acquire shops or locking up the search and ad channels you used to rely on.
Whether you scale and eventually sell for millions, or you're the one buying up other shops and building something bigger, the moment to start adapting is now, before your competitors decide what your market looks like next.
Reserve your seat at Freedom 2026.
The Freedom 2026 agenda
Four days at Mandalay Bay, from VIP registration on Sunday through the Wednesday close.
- Sunday, October 25: 3:00 p.m. to 9 p.m.
- Monday, October 26: 8:00 a.m. to 8:30 p.m.
- Tuesday, October 27: 6:30 a.m. to 10:00 p.m.
- Wednesday, October 28: 6:30 a.m. to 10:00 p.m.
Who you'll learn from at Freedom 2026
Every speaker at Freedom has built and scaled a company at the highest level.
- Eric Trump: He'll share what it takes to grow a brand across industries, defend it when it's under attack and decide when the moment is right to expand.
- Robert Herjavec: He'll share everything he's learned about growing and building businesses.
- Martha McSally: She'll show you how to lead yourself first, build high-trust teams and execute with clarity when the stakes are high.
- Tommy Mello: He's pulling back the curtain on the decisions, systems, and hires that made the difference and the mistakes most contractors are still making right now.
- Jim Leslie: He's breaking down the exact lead gen strategies that work in today's market.
- Ellen Rohr: She'll walk through the levers that protect your margins when labor, materials and overhead keep climbing.
- Keith Mercurio: He'll show you how to build that into your crew.
- AJ Jain: He'll show you what your phone calls reveal about the money your marketing is really making.
- Tyson Chen: He'll break down what AI at the front desk looks like inside a home service business.
Conference venue and hotel
October 26 to 28, 2026. We've secured discounted hotel rates for you that will be available after you purchase your ticket. Staying at Mandalay Bay isn't just about convenience, it's about making the most out of every moment.
- Spacious, top-notch rooms steps from the event floor
- 11-acre beach with a wave pool right on property
- More dining options than you can imagine, all under one roof
- Award-winning restaurants and live entertainment when sessions wrap
- Great rooms, unbeatable access and everything you need to make this trip productive and unforgettable.
Book your room using a passkey.
A sneak peek of what $100M+ contractors will cover
To help you take advantage of these new opportunities, we've invited $10M to $100M+ contractors like Tommy Mello to cover the strategies you need to win the Gold Rush and build generational wealth.
- How top contractors hit $100M+ goals while most struggle.
- How to keep your phones ringing even as ad costs rise
- How to sell more and charge more despite crazy competition
- How to stay profitable when everything gets more expensive
- How $100M contractors hire hundreds of top producers
- How to use AI to scale without working 80 hour weeks
Frequently Asked Questions
GA + Tech Training ($1,397) adds a full day of hands-on technician training on top of everything in GA.
GA + Frontline ($1,397) adds a full day of CSR and dispatch training on top of everything in GA.
VIP ($3,997) includes everything in GA plus upgraded seating and swag, the VIP dinner, VIP lounge access, meet-and-greets with speakers and free access to both the Tech and Frontline training days.
Ultra ($15,000) includes everything in VIP plus a private brunch with Tommy Mello (capped at 25 people), front-row seating, and your hotel room included.
Group rates kick in at 5+ tickets, so bringing your team usually costs less per person than you'd think.
At Freedom, it's raw, pointed information. Every speaker here has built and scaled their business, some to nine figures. You're getting what actually worked (and what blew up in their face) from people with real payrolls on the line, not theory from someone who does the keynote circuit for a living.
