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Matrix Roofing & Home Solutions
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
Your investment matters. Protect it
AAR Expert Wendy Marvin talks about protecting your roof when specialists outside of the trade need to access it. You just had a beautiful new roof installed. It’s got a strong warranty, it looks sharp and you feel good knowing your home is protected. Then a few months later, the HVAC ...
Roofing Technology Think Tank announces Brad Strawbridge as new board member
The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Brad Strawbridge, founder & CEO of Capital City ...
Sustainability isn’t a coastal trend. It’s moving inland and it’s moving fast
RCS Influencer Wendy Marvin shares tips for entering the sustainability conversation. Let me be honest: The first time “embodied carbon” and “waste diversion targets,” came up in a pre-bid meeting, I smiled, nodded and quietly Googled it in my vehicle before heading back to the office. I know I’m not alone. Whether we ...
Insurance market volatility: What roofing owners need to know right now
RCS Influencer Wendy Marvin says roofing owners who will survive the next few years are the ones who treat insurance as a strategically managed necessity, not as an annual headache. If you own a roofing company and your insurance renewals have been making you cringe, welcome to the club. Market conditions ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Your breathing roof: Why attic ventilation matters
AAR Expert Wendy Marvin explains why your home's exterior system and the interior system are inseparable partners. Most homeowners focus on what they see: shingles, gutters, the curb appeal. But some of the most important work in your home is happening above your head, invisibly tucked inside your attic. It ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Top February articles: Roofing advice and heartwarming stories
By Emma Peterson. Step into the world of roofing with our top February 2026 articles! We understand that the world of roofing can be overwhelming – getting a new roof is not a common scenario for most home and business owners. But while the process of reroofing might be ...
Workforce stability in uncertain times
RCS Influencer Wendy Marvin says supporting your crew through uncertain times isn’t just sound business, it reflects heart of the businesses we’re working to build. The job doesn’t wait for anyone. Crews show up lunch bags in hand, ready to climb. But something has shifted in the quiet before work begins. ...
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