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Michelle Miller, President at Creativate
Michelle Miller is a multi-passionate entrepreneur and the driving force behind Creativate, a certified Women's Business Enterprise dedicated to helping commercial contractors grow. Growing up discussing business strategy at the family dinner table, Michelle has entrepreneurship in her DNA. She built her career in the manufacturing sector and today uses that deep industry knowledge to bridge the gap between complex industrial concepts and powerful, human-centric marketing.
With extensive experience in the built environment, Michelle has successfully launched products ranging from commercial roofing systems and architectural building products to industrial pumps. She doesn't just act as an external agency; she partners with roofing companies to build sustainable marketing practices that secure cross-departmental buy-in. Whether directing high-level strategy for Fortune 500 companies or executing tactical campaigns for small businesses, Michelle’s focus remains on creating measurable impact and driving revenue.
Her commitment to the industry has earned her significant recognition, including the prestigious Outstanding Service Award by the Single Ply Roofing Industry (SPRI) association. As a member of the National Speakers Association with eSpeaker and Virtual Speaker certifications, Michelle is a sought-after voice on marketing excellence and business growth. She is also deeply committed to supporting women entrepreneurs and fostering supportive, safe environments within the construction trades.
Michelle holds an MBA from Case Western Reserve University, a B.A. from the University of Mount Union and is HubSpot Inbound Certified. When she isn’t strategizing the next big win for her clients, she loves exploring the world through international travel and food. She calls Wooster, Ohio home, where she lives with her dog, Gus.
Check out the Creativate directory!
Purdue MEP Webinar: Marketing, Party of One (WON)
The One & Only Michelle Jones from Creativate shares powerful tips & strategies to help manufacturers and solo marketers to hit their sales goals. Individuals and companies alike are being challenged to do more with less, especially when it comes to marketing. Sound familiar? Manufacturing is no exception! Many companies rely on one person to do all the coordination of marketing efforts. But who has the luxury of a large budget to execute all of their wildest marketing dreams? As a party of one, how do you go about determining what the best resources are to truly use marketing to help grow your business? Whether you’re full-time or in a fractional marketing role, an owner, or are in another function and want to better understand the foundations of marketing, you will benefit from this webinar.
Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller - Ep. 94
Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable. From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship. In this episode, she joins Danny Gavin to unpack the real challenges (and surprising rewards) of marketing technical products, mentoring young professionals, and thriving in male-dominated, B2B industries. It’s a conversation grounded in experience with lessons for every level of marketer, agency leader, or business builder.
RCAW Marketing Panel 2023
LIVE from the 2023 RCAW Tradeshow with Michelle Miller!
LIVE From IIBEC 2025 with SPRI and DORA!
Latest Webinars
Manufacturing Growth with Generative AI: How to Responsibly use AI Successfully in Sales & Marketing in 2024
This webinar was planned with your growth in mind and we think it will be a game changer as we deep dive into the future-shaping power of AI. We can’t wait to share it with you!
Here’s what we have lined up:
Understand AI: No jargon, all clarity! Break down AI to ...
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