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NWIR (National Women in Roofing)
Allison Woslager - Building Trust Beyond AI
In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today’s AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to ...
McKay Daniels & Brain Pallasch - Market Signals Across the Roofing Industry
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with industry leaders to unpack the latest findings from the Market Index Survey for Reroofing. Created and maintained by a coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada, the Market ...
Conexion Hispana: Elevating Latina Voices
En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Lorna Rojas de National Women in Roofing (NWIR) sobre el crecimiento y el impacto de Conexión Hispana, el consejo dedicado a apoyar y empoderar a las mujeres latinas en la industria del techado. Hablamos sobre la participación ...
Lillianne Dunstall - Breaking Barriers in Roofing and Business
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, a must-read for anyone in the roofing industry. Heidi and Lillianne discuss her new book where Lillianne unpacks how she ...
Women Transforming Roofing
In this Coffee Conversations®, sponsored by Johns Manville, Heidi J. Ellsworth brings together leading women in roofing to visit about the National Women in Roofing (NWIR) association. Since 2014, NWIR has changed the face of the roofing industry by empowering women through networking, education and mentoring while also focusing on ...
Shelby Smith - RoofingisWomen.org is Live!
S6:E49 In this episode of Roofing Road Trips, host Megan Ellsworth visits National Women in Roofing’s (NWiR) Recruitment Chair Shelby Smith to talk about the new RoofingisWomen.org microsite. The site is geared toward women who want a fabulous career in roofing or those who are already in roofing but lack resources, ...
Christee Holbrook, Jennifer Keegan, Christine Mockenhaupt, Anna Anderson & Michelle Boykin - 2024 NWiR Days – Meet the Ladies Behind the Scenes
S5:E83 Join us on this special episode of Roofing Road Trips with Megan Ellsworth as she welcomes the executive team of National Women in Roofing (NWiR). They take a deep dive into the upcoming NWiR Days 2024 on February 4-5 and discuss what to expect on this special day, as well ...
Coffee Conversations - Getting to Know REAL Roofing with National Women in Roofing!
In this poignant and exciting Coffee Conversations, sponsored by CertainTeed, Heidi J. Ellsworth will be discussing the new diversity, equity and inclusion (DEI) course from National Women in Roofing. The program is called REAL Roofing and the DEI Essentials learning journey is the course. Through a one-month interactive series, the ...
Coffee Conversations - Celebrating Women's History Month
S3:E15 Coffee Conversations celebrates Women's History Month with thought-leading women who will reflect on the role women have played and are playing in the roofing industry. The legacy of amazing women in roofing and the women in between who have continued to push for inclusion will be a main topic along ...
Coffee Conversations - Celebrating Black History & Diversity in Roofing
S3:E12 Join us as we celebrate Black History Month and diversity in roofing in the next Coffee Conversations! Heidi welcomes Rae July of Chinook Roofing and Terae Kearney of IronShore Contracting. The ladies will talk about being black women in the roofing industry and why inclusion in roofing is the key ...
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