NWIR (National Women in Roofing)
Lock in your WRE 2026 schedule
By Emma Peterson. This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule. The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the ...
Understanding the role of the PIMA survey
By Emma Peterson. This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, ...
Honoring the past and building the future at METALCON 2026
By Emma Peterson. METALCON is celebrating its 35th anniversary with special exhibits, networking events, industry awards and community celebrations! 2026 marks 35 years of METALCON – the leading event for metal construction professionals. And this year’s show has a variety of special events planned to both celebrate this milestone ...
Reflections on growth, leadership and community
By The Coffee Shops®. In a recent letter, Christine Mockenhaupt shares firsthand insights into taking the leap and pushing yourself further. For many roofing professionals, growth often comes with a difficult decision: Staying comfortable or taking a chance on something new. That reality is something National Women in Roofing ...
The recipe for repeat business
By The Coffee Shops®. How small customer service habits build long-term client loyalty. Recently, National Women in Roofing (NWIR) executive director Katie Bodiford shared some personal insights she’s gained over her career. Specifically, she explored how a brief, thoughtful conversation can create a loyal customer while one poor interaction could ...
Opening the door to roofing careers
By The Coffee Shops®. NWIR chair shares how career exposure can help young people discover opportunities across the roofing industry. Few people grow up expecting to build a career in roofing. According to Christine Mockenhaupt, COO of Maven Roofing and National Women in Roofing (NWIR) chair, she certainly did ...
Pantera Pros Summit fortalece las conexiones que impulsan al roofing latino
Por Jessica Bravo. Owens Corning reunió a profesionales latinos del roofing en un evento donde la inspiración, el crecimiento y el sentido de comunidad fueron protagonistas. RoofersCoffeeShop En Español tuvo el honor de participar una vez más en Pantera Pros, el evento de Owens Corning. Desde el momento en que ...
Building a stronger roofing industry together
By Jesse Sanchez. Project Map It supports National Women in Roofing to help expand leadership, professional development and opportunity across the industry. The future of roofing depends on creating space for more perspectives, stronger leadership and broader career opportunities. For Project Map It (PMI), supporting National Women in Roofing (NWIR) ...
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
Building connection through invitation
By The Coffee Shops™. How intentional invitations can help people step into leadership, build confidence and strengthen connections. Leadership often begins with something simple: being asked. In an article published earlier this year, Christine Mockenhaupt, chair of National Women in Roofing, notes that many people do not hold back ...
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