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NWIR (National Women in Roofing)
Women Share Their Wisdom, Advice and Stories
By Heidi J. Ellsworth for Beacon Building Products. National Women in Roofing is reimagining the roofing industry and advocating for a more diverse workforce. The initial founding of National Women in Roofing (NWIR) took many by surprise, but has since empowered numerous women to embrace their careers and provide a ...
S2:E12 Coffee Conversations: IRE, What's Happening Now - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Brandi McElhaney and Shelby Snelson of Informa and the international roofing Expo. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Good morning and welcome to Coffee Conversations. This is part of RoofersCoffeeShop and my name ...
Up the Ante with NWiR: Virtual Poker Night at the International Roofing Expo
As part of the Virtual International Roofing Expo, NWiR is sponsoring a virtual Poker Night on March 3rd at 5pm EST to get you ready for Las Vegas and the next in-person IRE this August! This fun, interactive session features a private poker platform and a live dealer through Zoom, ...
Meet Lydia Lane, Answer Me This! Winner
By Karen L. Edwards, RCS Editor. Each week someone wins a prize for answering a question, next week’s winner could be you! One of our most popular giveaways is sponsored by Gibraltar Building Accessories as part of their ‘Construction Solutions’ campaign designed to supply feedback from contractors to help ...
IRE Announces Virtual Edition Schedule of Events
By Heidi J. Ellsworth, RCS Partner. Three days of education, networking and live presentations at the 2021 Virtual International Roofing Expo. COVID-19 has changed our world, but roofing continues to protect structures across the country. The International Roofing Expo (IRE) also continues to provide what the industry needs with their upcoming IRE ...
Top January Stories: Asphalt Roofing Q4 Report, Hero Roofers and Measuring Success
By Karen L. Edwards, RCS Editor. Here’s what’s trending on RoofersCoffeeShop® (RCS) this past month. We were all so excited for 2021 to arrive and hopeful that it would bring less chaos and more normalcy. 2020 saw us struggling to secure materials and watching as prices crept up. Our ...
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Minnie Robles of ATAS International Receives Award
An active member of ARCA and NWIR, Minnie was awarded Volunteer of the Year for her enthusiasm and hard work. Minnie Robles, CSI, the Arizona and southern Nevada product representative for ATAS International, received the 2020 Volunteer of the Year award from the Arizona Roofing Contractors Association (ARCA). She is an ...
Join National Women in Roofing for their 4th Annual NWiR Day
By Colin Sheehan, RCS Reporter. Make friends, get inspired and support the cause of inclusion in the roofing industry during this year’s NWiR Day. Sunday, August 8, 2021 from 10 a.m. – 5:30 p.m. in Las Vegas, Nevada National Women in Roofing (NWiR) will be hosting their 4th annual National ...
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