Reworked.ai
Building a marketing budget around signed jobs
By Jesse Sanchez. Roofing companies can make smarter marketing decisions by measuring cost per signed job instead of relying on a percentage of revenue alone. Roofing companies commonly budget 5% to 10% of revenue for marketing, with growth-focused companies often spending more. But as Reworked.ai explains, the percentage alone does not determine ...
Roofing through a changing market
By The Coffee Shops®. Contractors are responding to rising costs and delayed projects by strengthening relationships and emphasizing maintenance. Roofing contractors are navigating a market where projects are taking longer to move forward, and customers are thinking carefully about major investments. During a Read Listen Watch® webinar, industry professionals Wendy Marvin, CEO and ...
Smarter canvassing starts before the first knock
By Jesse Sanchez. Roofing contractors can improve canvassing efficiency by prioritizing qualified homes, warming prospects with direct mail and tracking results by address. Door-to-door canvassing remains a powerful roofing sales strategy, but Reworked.ai argues that its effectiveness depends less on the pitch at the door and more on selecting the ...
Turning active jobs into opportunities
By The Coffee Shops®. Helping contractors market around existing projects and emerging storm activity. After helping contractors identify homeowners who may need roofing services, Reworked.ai is focused on another challenge: turning those insights into meaningful customer outreach. During their conversation on Roofing Road Trips®, Fred Castonguay and Shyam Prabhakar of ...
From roofing opportunities to targeted outreach
By Jesse Sanchez. The platform brings market analysis, property intelligence and targeted outreach together to help roofers identify opportunities and act on them. For roofing contractors, finding the right market is only the beginning. Reworked.ai has builtits platform as a connected system that moves contractors from identifying promising areas to ...
Getting ahead of roofing demand
By The Coffee Shops™. Using technology to identify customers before they begin searching for solutions. Technology continues to reshape how roofing contractors market their services, but one of the biggest challenges remains the same: finding the right homeowner at the right time. On a recent episode of Roofing Road Trips®, ...
Roofing through uncertainty
By The Coffee Shops™. Industry leaders share how contractors can adapt to economic pressures while building stronger customer relationships. During the National Roofing Contractors Association (NRCA) mid-year meetings in Chicago, industry leaders gathered for a Read Listen Watch® (RLW) webinar to discuss a topic many contractors are facing in 2026: ...
Going beyond intent and straight to demand
By Reworked.ai. What makes Reworked.ai’s approach to customer acquisition different. When it comes to finding new customers, roofing contractors have a seemingly endless number of companies and strategies to choose from — and most of them are selling the same thing: Names on a list. To learn what makes Reworked.ai’s ...
LIVE: Staying Profitable in a Market That Won’t Sit Still
The roofing industry isn’t just feeling economic pressure, it’s being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig ...
The July 2026 R-Club Rundown is here!
Check out the latest episode of our R-Club Rundown series to learn the latest updates and perks of being in the R-Club! The latest episode of our latest web series, R-Club Rundown, is here! Join Multimedia Manager Megan Ellsworth and R-Club Coordinator Alex Tolle for the July 2026 episode of our ...
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