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Westfall Roofing
Build a brand that stays top of mind and top of the Google search list
By Jenny Yu. Roofing professionals share strategies for adapting to changing homeowner behavior and digital marketing trends. With rising lead generation costs, constant Google algorithm updates and increasing competition for homeowner attention, roofing contractors are being forced to rethink how they build long-term growth. In a recent Coffee Conversations® ...
Owens Corning honors Platinum Preferred Contractors’ leadership and performance at 2026 Platinum Conference
The 2026 Owens Corning Platinum Conference in San Antonio, Texas, celebrated the achievements of Platinum Contractors and their teams. Owens Corning paid tribute to the achievements of Platinum Preferred Contractors across North America during the annual Platinum Conference, March 9-11, in San Antonio. Top Performer and Pinnacle Awards were presented at ...
4 variables of roof replacement costs
By Westfall Roofing. Your roof’s price tag isn’t just about shingles, it’s a story of structure, scale and what lies beneath. Sticker shock is common when homeowners first hear what a new roof might cost, but that surprise usually comes from not knowing what goes into the overall number. At ...
So, what even is an eave?
By Westfall Roofing. Explore these key terms to understand what is going on with your roof. As a homeowner, there will be times when you need to rely on experts to tell you what is going on when your roof isn’t operating as it should. Still, it can be ...
Labor challenges in the Floridian market
By Emma Peterson. This expert panel of roofing professionals from Florida dived into the labor challenges that contractors have faced so far in 2025. At the beginning of June, The Coffee Shops™ crew got the chance to enjoy some of the Florida sunshine as they attended the 2025 Florida ...
Coffee Conversations LIVE From FRSA 2025! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Anissa Westfall of Westfall Roofing and Tracey Donels of Service First Solutions. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello and welcome to Coffee Conversations from the Coffee Shop. We are ...
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