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Westlake Royal Roofing Solutions
Bring your dream home to life with Design Canvas™
By Emma Peterson. Westlake’s AI-powered tool lets homeowners explore roofing, siding, stone and trim options on a real image of their home, making design decisions easier. Embarking on a new building or remodeling project can be intimidating, as it’s a process that often comes with high price tags and a ...
Why roof color matters
By Kate Smith, Sensational Color. Roof color affects curb appeal, resale value, how a house reads on its lot and how well it performs in its climate. The roof makes up 30%-40% of a home's visible exterior — more surface area than the walls on many house styles. That makes it the ...
Helping homeowners make confident choices about their roof
By Emma Peterson. Kate Smith helps homeowners make roofing decisions that elevate both the appearance and the value of their homes. In a new Roofing Road Trips® episode, Kate Smith joins The Coffee Shops® for a conversation about how DaVinci Roofscapes connects homeowners with her for one-on-one roof color consultations. ...
In the face of extreme weather, Unified Steel holds strong
By Emma Peterson. Stone Coated Roofing provides advanced protection against wind, fire, hail and long-term environmental exposure. Recently, the weather has been growing more intense with colder colds, hotter hots and higher winds. And thanks to the El Niño weather pattern in the Pacific Ocean, the extreme weather is not ...
Project profile: San Juan Capistrano
By Emma Peterson. Faced with increasing wildfire threats, homeowners are discovering the value of installing stone-coated steel roofing. For many people the 2025 Pacific Palisades and Eaton Fires were a harsh wake-up call to the risks of living in the fire-prone region of Southern California. And for good reason. These ...
Composite shake helps a homeowner fall in love with his roof again
By DaVinci Roofscapes. Going blonde with confidence. Homeowners refresh their bathrooms. They change from carpet to hardwood flooring. They repaint rooms to create a distinctive new feeling. So why not help them rethink a roof when it no longer feels right for the home? That was the opportunity on Andrew Easter’s Maryland home. ...
Going blonde with confidence
By DaVinci Roofscapes. Choosing a roofing manufacturer that supports you. Andrew Easter was tired of his asphalt roof. It had not worn out… he was worn out of looking at it. He shared, “I was no longer happy with the aesthetic aspect of my asphalt roof and was interested in bringing back ...
Roofer profile: Terry Daughton – Style Exteriors
By DaVinci Roofscapes. How DaVinci earned this company a reputation of best-in-class for composite roofing. What began as a residential roofing and siding company has now expanded to include commercial and multi-unit installations across Illinois, southern Wisconsin and southern Michigan. Style Exteriors was established in 2003 as a family-owned business. Through hard ...
How resilient roofs deliver real return on investments
By DaVinci Roofscapes. Upselling composite roofing. What’s the best return on investment you can offer your customers on a roof? A lifetime warranty? Promise of low maintenance? Peace of mind against storm damage? What about fire, hail and wind resistance? Return on investment in roofing isn’t always about the upfront sales number. For ...
Building a roofing business around performance
By DaVinci Roofscapes. Grow your business with composite roofing. The type of roofing product you work with determines the types of projects your company can tackle. Not every roofing product helps a contractor grow in the same way. It’s been the experience of many seasoned roofing contractors that DaVinci® Roofscapes supports their ...
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