Resumen de la clase
Esta sesión enseña a los rooferos los conceptos básicos del marketing digital y cómo la inteligencia artificial está impactando su trabajo. Aprende formas prácticas de mejorar tu visibilidad y posicionamiento de marca, y explora nuevas tendencias de IA.
Objetivos de aprendizaje
Al final de esta sesión, los participantes podrán:
Comprender los fundamentos de la inteligencia artificial, el posicionamiento de marca en línea, sitios web, SEO y estrategias orgánicas y pagadas.
Entender las etapas del recorrido del cliente (Buyer’s Journey) en comparación con el embudo de ventas.
Crear tu estrategia de marketing utilizando inteligencia artificial en un taller práctico.
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