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Defining a strong marketing partnership
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Why roof slope matters in commercial roofing design
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Newsroom

Defining a strong marketing partnership
Defining a strong marketing partnership
June 15, 2026 at 6:00 p.m.
By Jesse Sanchez. Learn how contractors can evaluate marketing partners by focusing on alignment, accountability and long-term performance. Selecting a marketing partner is a major decision for contractors because it directly affects how your business defines your brand, reaches the right audience and turns visibility into steady revenue. Success depends ... Read More

Insights from RCS influencers.

Latest News

Why roof slope matters in commercial roofing design
By The Coffee Shops™. Proper slope design helps improve drainage, energy efficiency and long-term roof performance. In the article “Understanding ... Read More
Elevate introduces LEED v5 Credit Guide to help design teams navigate updated certification requirements
New resource outlines how roofing systems influence carbon reduction, energy performance, resilience and other key LEED v5 priorities. Elevate™, a premier ... Read More
Four Seasons Energy Efficient Roofing wins 2025 Sustainability Award
By Emma Peterson. A Duro-Last roofing system delivers performance and sustainability for this key community organization in Minnesota. Just ... Read More

Coffee Shop Originals

The Coffee Shops™ welcome ContractorHUB!
The Coffee Shops™ welcome ContractorHUB!
The Coffee Shops™ welcome the Contractors Association of Minnesota!
The Coffee Shops™ welcome the Contractors Association of Minnesota!
The Coffee Shops™ welcome NEFRSA!
The Coffee Shops™ welcome NEFRSA!
Why the next generation of homeowners should care about longevity
Why the next generation of homeowners should care about longevity
Read More from Coffee Shop Originals »

Roofing Industry News

IKO breaks ground on XPS insulation manufacturing facility in Brantford
IKO breaks ground on XPS insulation manufacturing facility in Brantford
PIMA - Polyisocyanurate Insulation Manufacturers Association welcomes Polyglass U.S.A., Inc., to membership
Polyisocyanurate Insulation Manufacturers Association welcomes Polyglass U.S.A., Inc., to membership
Why government affairs matters to every roofing professional
Why government affairs matter to every roofing professional
The Roofing Alliance announces 2026-27 leadership
The Roofing Alliance announces 2026-27 leadership
Read More from Roofing Industry News »

Latest from Industry Influencers

Becoming a subject-matter expert
Becoming a subject-matter expert
Green roof projects: The insurance perspective
Green roof projects: The insurance perspective
RCSI Trent Cotney June 2026
Knowing who, where and how to pitch green roofs and sustainability
Thinking strategically to the market demand for sustainability
Thinking strategically about the market demand for sustainability
Read More from Industry Influencers »

Safety

More than a meeting
More than a meeting
NFRC’s work supporting building safety
NFRC’s work supporting building safety
Extension cord safety for roofers
Extension cord safety for roofers
Stop the snap: Hose whipping hazards on roofing sites
Stop the snap: Hose whipping hazards on roofing sites
Read More from Safety »

Products & Services

Why roof slope matters in commercial roofing design
Why roof slope matters in commercial roofing design
Elevate introduces LEED v5 Credit Guide to help design teams navigate updated certification requirements
Elevate introduces LEED v5 Credit Guide to help design teams navigate updated certification requirements
Refined ruggedness, cool elegance
Refined ruggedness, cool elegance
Sprayable repair, cleaner application
Sprayable repair, cleaner application
Read More from Products & Services »

UK Content

Project profile: Centrale Shopping Centre, Croydon
Project profile: Centrale Shopping Centre, Croydon
Overcoming the barrier to the trades
Overcoming the barrier to the trades
Roofs without borders
Roofs without borders
Personalised service from Ashworth Joinery
Personalised service from Ashworth Joinery
Read More UK Content »
 

Expert Conversations

Three generations of roofing success
Three generations of roofing success
New workforce initiative aims to strengthen roofing
New workforce initiative aims to strengthen roofing's talent pipeline
The state of roofing halfway through 2026
The state of roofing halfway through 2026
Global innovation, local connection
Global innovation, local connection
Read More from Expert Conversations »

Project Profiles

Project profile: Centrale Shopping Centre, Croydon
Project profile: Centrale Shopping Centre, Croydon
Soaring “Freedom Mobile Arch” focuses on roof safety
Soaring “Freedom Mobile Arch” focuses on roof safety
Preserving the past with modern metal solutions
Preserving the past with modern metal solutions
S-5! Rail-less solar mounting supports remote rooftop solar project in Peru
Rail-less solar mounting supports remote rooftop solar project in Peru
Read More from Project Profiles »

En Español Content

Las redes sociales es un portafolio de tu compañía
Las redes sociales es un portafolio de tu compañía
Marketing y aprendizaje
Marketing y aprendizaje
Construyendo conexiones: El impacto de CertainTeed en los contratistas
Construyendo conexiones: El impacto de CertainTeed en los contratistas
Historias inspiradoras de generosidad de todo el país
Historias inspiradoras de generosidad de todo el país
Read More En Español Content »
 

Business Boosters

What high-performing roofing crews do differently: Lessons from four decades in the field
What high-performing roofing crews do differently: Lessons from four decades in the field
Overcoming the barrier to the trades
Overcoming the barrier to the trades
How to choose a marketing partner that drives real growth
How to choose a marketing partner that drives real growth
Unlock hidden revenue from existing customer relationships
Unlock hidden revenue from existing customer relationships
Read More from Business Boosters »

Technology

Five signs your roofing company has outgrown spreadsheets and disconnected tools
Five signs your roofing company has outgrown spreadsheets and disconnected tools
Roofing AI systems evolve beyond basic automation
Roofing AI systems evolve beyond basic automation
NFRC - backs Milburn report: AI-proof roofing industry should be key pathway for young people
NFRC backs Milburn report: AI-proof roofing industry should be key pathway for young people
How roofing projects are reshaping SEO
How roofing projects are reshaping SEO
Read More from Technology »

Sales & Marketing

Defining a strong marketing partnership
Defining a strong marketing partnership
Refocusing on functionality, aesthetics and customer success
Refocusing on functionality, aesthetics and customer success
Considering selling your business? Now might be the time.
Considering selling your business? Now might be the time.
Music-driven marketing connects with blue-collar audiences
Music-driven marketing connects with blue-collar audiences
Read More from Sales & Marketing »

People on the Move

Polyglass’ Lynn Connors appointed to PIMA Board of Directors
Polyglass’ Lynn Connors appointed to PIMA Board of Directors
CRCA - Canadian Roofing Contractors Association Announces 2026–2027 Board of Directors PR
Canadian Roofing Contractors Association announces 2026–2027 Board of Directors
Roofing Technology Think Tank announces Brad Strawbridge as new board member
Roofing Technology Think Tank announces Brad Strawbridge as new board member
Teresa Weber joins Benchmark as head of people and organizational effectiveness
Teresa Weber joins Benchmark as head of people and organizational effectiveness
Read More from People on the Move »

Coffee Shops in the News

Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
Finding balance and success in a tech-driven era
Finding balance and success in a tech-driven era
Podcasting, marketing and roofing success
Podcasting, marketing and roofing success
Roof Scout - Heidi J. Ellsworth kicks off Roof Scout’s new podcast as their first guest!
Heidi J. Ellsworth kicks off Roof Scout’s new podcast as their first guest!
Read More from Coffee Shops in the News »
 

Caught Doing Good

NWIR Roofing community rallies for Oregon homeowner
Roofing community rallies for Oregon homeowner
Colin McCorquodale leads with purpose, raising awareness and funds for Cystic Fibrosis Trust
Colin McCorquodale leads with purpose, raising awareness and funds for Cystic Fibrosis Trust
Roofers rally to support Habitat builds
Roofers rally to support Habitat builds
APEX General Contracting Milwaukee Apex General Contracting provides free roof replacement for 94-year-old Korean War veteran
Milwaukee Apex General Contracting provides free roof replacement for 94-year-old Korean War veteran
Read More from Caught Doing Good »

Going Green

Four Seasons Energy Efficient Roofing wins 2025 Sustainability Award
Four Seasons Energy Efficient Roofing wins 2025 Sustainability Award
Financial benefits homeowners need to consider
Financial benefits homeowners need to consider
Redefining what sustainability really means
Redefining what sustainability really means
From skylines to sidewalks, concrete is heating up
From skylines to sidewalks, concrete is heating up
Read More from Going Green »
 

Awards & Recognition

Digital marketing provider earns Google Premier Partner status for third straight year
Digital marketing provider earns Google Premier Partner status for third straight year
A closer look at the Sika 2025 Projects of the Year
A closer look at the Sika 2025 Projects of the Year
Heidi J. Ellsworth named one of Oregon’s Top Women Leaders for 2026
Heidi J. Ellsworth named one of Oregon’s Top Women Leaders for 2026
Recognizing excellence in roof coatings
Recognizing excellence in roof coatings
Read More from Awards & Recognition »

Education & Learning

Veterans find new opportunities through roofing training
Veterans find new opportunities through roofing training
ATAS - directors complete leadership development program group photo
ATAS directors complete leadership development program
Level up your knowledge of Polymeric Roofing Systems this August
Level up your knowledge of polymeric roofing systems this August
Workforce Pell Program could strengthen roofing’s workforce pipeline
Workforce Pell Program could strengthen roofing’s workforce pipeline
Read More from Education & Learning »

Weather

The growing case for metal roofing in residential projects
The growing case for metal roofing in residential projects
Stay ahead of the storm
Stay ahead of the storm
Maximizing fire resistance with metal
Maximizing fire resistance with metal
Golf-ball sized hail bounces off Select Shake Roof
Golf-ball sized hail bounces off Select Shake Roof
Read More from Weather »
 

Community

Roofs without borders
Roofs without borders
Titebond steps up as team sponsor at the 2026 Makers Ultimate Challenge
Titebond steps up as team sponsor at the 2026 Makers Ultimate Challenge
RCMA - Launches New Contractor Membership Program to Support and Elevate Roofing Contractors pr
RCMA launches new Contractor Membership Program to support and elevate roofing contractors
Show off your crew’s mettle
Show off your crew’s mettle
Read More from Community »
 

In Memoriam

NERCA In memoriam: John Madden
In memoriam: John Madden
CRCA In memoriam: Charles I. Williams
In memoriam: Charles I. Williams
In memoriam: William Boyle York
In memoriam: William Boyle York
NERCA In memoriam: Thomas Walczak
In memoriam: Thomas Walczak
Read More from In Memoriam »
 

Legal Corner

Construction law insights and updates from May 2026
Construction law insights and updates from May 2026
Protecting choice: PEPA celebrates legislative victory for vinyl siding in Washington State
Protecting choice: Reflecting on PEPA's legislative victory for vinyl siding in Washington state
Trent Cotney: Lawyer, educator, advocate and leader
Trent Cotney: Lawyer, educator, advocate and leader
CECU ED releases final Workforce Pell Rule
ED releases final Workforce Pell Rule
Read More from Legal Corner »
 

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UP TO THE MINUTE

Defining a strong marketing partnership
By Jesse Sanchez. Learn how contractors can evaluate marketing partners ...
Why roof slope matters in commercial roofing design
By The Coffee Shops™. Proper slope design helps improve drainage, ...
Read More
RCS UK - Ad - Launch
NFRC-CutTheDust-
Tapco Roofing Products (UK) - Ad - Tapco Elite Roofing Awards 2026
tremco-uk--ad
IFD Become a Member -