Planning for a new coffee shop - suggestions needed

Hi, I'm planning to start a new coffee shop in Toronto. I would like to know the suggestions from the experts. It was my desire to start a coffee shop. Planning to place some LED boards in front of the shop and planning to list the items and the home delivery service details as well. Does anyone know about the registration procedures of the new business? Kindly help me with your suggestions. Also, looking to start the advertising works too. Planning to start it online and offline. Can I get some suggestions for the promotion works of the shop? One of my friends in Toronto suggested me to use the direct mail advertising and he told that more customers can be gained through this method. Any comments on this? If anything more to add, let me know. Hope to start it as early as possible. Waiting for your reply. Thanks in advance

lol you can't compete with Starbucks which is to the coffee industry what IPhone is to the cell phone industry.

This topic makes me want to cry.